by Food Marketing Technology | Jan 29, 2026 | Ingredients
Bakery products such as bread, biscuits, and cakes are widely consumed across all age groups. Due to their regular consumption, they are ideal vehicles for nutrient fortification. Fortification of bakery products involves the addition of essential vitamins and...
by Food Marketing Technology | Dec 20, 2025 | Ingredients
Every December, as I walk through the bustling lanes of India’s sweet and snack markets—from the heritage mithai shops of Mumbai to the polished counters in five-star hotels—I’m reminded of how deeply sweets are woven into our emotions. Mithai is not just food; it is...
by Food Marketing Technology | Dec 20, 2025 | Ingredients
If you ask flavour developers what makes India such an intriguing market, most of them will say the same thing – it refuses to sit still. Consumers do not swap one preference for another. They add, layer, mix, and reinvent. A generation raised on homemade...
by Food Marketing Technology | Nov 26, 2025 | Ingredients
Dr. Ruchi Verma Assistant Professor Department of Food Processing and Technology Gautam Buddha University, Greater Noida-201312 Overview In the 21st century, food waste has become a global challenge, affecting sustainability, economy, and nutrition security. Nearly...
by Food Marketing Technology | Nov 16, 2025 | Ingredients
Introduction Pomegranate has been cultivated in India, South East Asia and tropical continents for thousands of years. Previously, pomegranate was not cultivated for table fruit, but rather as a beautiful plant with ornamental value, for its red, orange, or creamy...
by Food Marketing Technology | Nov 15, 2025 | Ingredients
Introduction The global health and wellness market has undergone a dynamic shift in recent years, with consumers demanding products that combine indulgence with nutritional value. Among the latest innovations capturing the attention of health-conscious individuals and...
