by Food Marketing Technology | Jun 22, 2021 | Ingredients
*Shreya Rajwade Ever wondered how ‘Indian Chinese’ cuisine overwhelmed India that now it is served in every corner of this country? Well the answer to it is that we Indians love ‘Umami’ taste. As kids we are taught about sweet, salty, bitter, sour as basic tastes....
by Food Marketing Technology | May 27, 2021 | Ingredients
Healthy ingredients and label trans- parency are more important to consumers than ever before following the COVID-19 pandemic, concludes a new global survey commissioned by the market research companyFMCG Gurus on behalf of BENEO. The results show that across the...
by Food Marketing Technology | May 24, 2021 | Ingredients, FMT Blogs
When it comes to choosing which food and beverage products consumers like, there are 3 key aspects which lead to trying products and continuously buying those brands. Flavor, color, and texture are 3 major areas in why consumers continue to purchase a brand of choice....
by Food Marketing Technology | Apr 28, 2021 | Ingredients
*Dr. Kaushik Ramakrishnan, The macromolecules critical for a balanced diet are carbohydrates, proteins, and fats. Of these, there is an excess of carbohydrate and fat consumption, while proteins remain deficient. This is a general trend around the world and has led to...
by Food Marketing Technology | Apr 28, 2021 | Ingredients
Divya Aggarwal* A serendipity discovery of monosodium glutamate (MSG) was led by a Japanese chemist, Kikunae Ikeda who found that dashi; a fish stock commonly used in Japanese cuisine, was high in a sodium salt of glutamic acid. He was then able to detect a sensation...
by Food Marketing Technology | Mar 27, 2021 | Ingredients
*Upali Mohapatra Flavours play an important and indispensable role in modern food. Flavour is the sensation produced by a material taken in the mouth. Flavour of the food can be altered with natural or artificial flavouring which affect these senses. Flavour is the...
