by Food Marketing Technology | Sep 30, 2026 | Packaging
Packaging can reveal its contents in many ways. Shape and color are just as important for communication as are labels or imprints. The issue of whether product information should be affixed to the packaging material or not has more than only aesthetic implications....
by Food Marketing Technology | Sep 30, 2026 | Packaging
The Norwegian global packaging supplier Elopak has started sourcing low-carbon aluminum made with renewable electricity in its European carton production, an important step to reduce the climate impact of its packaging materials. The low-carbon aluminum is now used in...
by Food Marketing Technology | Sep 11, 2026 | Packaging
Rising energy prices, scarce resources, severe cost pressure, and a shortage of skilled workers: packaging lines are more central to business decisions than ever before. At Interpack 2026 in Düsseldorf from May 7th to 13th, under the motto „It‘s all about your costs“,...
by Food Marketing Technology | Sep 11, 2026 | Packaging
Walk through any supermarket today and watch how people shop. Very few consumers begin by comparing prices. Instead, they turn the package around, read the ingredient list, glance at the nutrition panel, and judge the product within seconds. That short interaction has...
by Food Marketing Technology | May 27, 2026 | Packaging
A new industry-led report is prompting critical introspection within India’s packaged food sector. The LabelBlind® Study of Labelling Claims in India’s Packaged Food Industry (Feb 2026) shifts the spotlight from consumers to the industry itself, examining how food...
by Food Marketing Technology | May 27, 2026 | Packaging
Nobody reads the label first. Nobody checks the price first. The hand reaches out before the brain has caught up. Something about the product just felt right — trustworthy, exciting, worth it. That feeling didn’t happen by accident. Someone built it. And they...
