by Food Marketing Technology | Nov 17, 2025 | Industry Insight
The Indian ice cream market has just savored a revolution. The sector is no longer subjected to the “luxury” tax and is now considered part of the ordinary man’s food category, following the GST Council’s decision to cut tax on ice cream from the earlier 18%. For...
by Food Marketing Technology | Nov 17, 2025 | Industry Insight
Head of Marketing, stonefield flavours Walk down any modern supermarket aisle in India or scroll through the trending posts on food reels, and one thing becomes clear: ice cream is no longer just an indulgent treat reserved for birthdays or hot summer afternoons. It...
by Food Marketing Technology | Nov 17, 2025 | Packaging
Active and Intelligent Packaging of Ice Cream Ice cream is the most widely consumed frozen dessert by people of all ages. With cream, sweetness, and flavors, ice cream is a popular dessert but also a very sensitive food product when it comes to packaging. Ice cream is...
by Food Marketing Technology | Nov 16, 2025 | Processing
Abstract High pressure processing (HPP) is reshaping how the dairy industry approaches ice cream mix preparation, offering a non-thermal, clean label method that improves texture, safety, and shelf life. The technology applies intense isostatic pressure typically up...
by Food Marketing Technology | Nov 16, 2025 | Processing
INTRODUCTION Ice cream is more than just a dessert; it’s a time machine of memories, a comfort blanket, and a celebration of childhood. It always feels right no matter whether it’s a hot summer day or a chilly winter evening. But have you noticed how one scoop...
