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Macambo: The Cocoa Bean that tastes like a Nut

Macambo: The Cocoa Bean that tastes like a Nut

by Food Marketing Technology | Jan 29, 2026 | Ingredients

When shelled and roasted, Macambo resembles a nut. It is not only its appearance that tricks us, but also its flavor profile. Macambo tastes nutty, whether as a salty snack or combined with chocolate. However, the supposed nut is actually the seed of Theobroma...
Cranberries: Small Fruit with Superpowers

Cranberries: Small Fruit with Superpowers

by Food Marketing Technology | Jan 29, 2026 | Ingredients

Ocean Spray Ingredients is part of Ocean Spray Cranberries Inc, a grower-owned co-operative comprising around 700 family farmers across the United States, Canada and Chile.  In 1930, Ocean Spray was founded by three bold farmers in Massachusetts—bonded by a single...
Fortification of Bakery Products with Vitamins and Minerals

Fortification of Bakery Products with Vitamins and Minerals

by Food Marketing Technology | Jan 29, 2026 | Ingredients

Bakery products such as bread, biscuits, and cakes are widely consumed across all age groups. Due to their regular consumption, they are ideal vehicles for nutrient fortification. Fortification of bakery products involves the addition of essential vitamins and...
Festive Flavours, Modern Twist: The Rise of Fusion Mithai in India

Festive Flavours, Modern Twist: The Rise of Fusion Mithai in India

by Food Marketing Technology | Dec 20, 2025 | Ingredients

Every December, as I walk through the bustling lanes of India’s sweet and snack markets—from the heritage mithai shops of Mumbai to the polished counters in five-star hotels—I’m reminded of how deeply sweets are woven into our emotions. Mithai is not just food; it is...
Maximising Sensory Understanding for Flavour Innovation in India

Maximising Sensory Understanding for Flavour Innovation in India

by Food Marketing Technology | Dec 20, 2025 | Ingredients

If you ask flavour developers what makes India such an intriguing market, most of them will say the same thing – it refuses to sit still. Consumers do not swap one preference for another. They add, layer, mix, and reinvent. A generation raised on homemade...
From Waste to Wellness: Up-cycling Food Waste into Functional Beverages

From Waste to Wellness: Up-cycling Food Waste into Functional Beverages

by Food Marketing Technology | Nov 26, 2025 | Ingredients

Dr. Ruchi Verma Assistant Professor Department of Food Processing and Technology Gautam Buddha University, Greater Noida-201312 Overview In the 21st century, food waste has become a global challenge, affecting sustainability, economy, and nutrition security. Nearly...
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Welcome to Food Marketing & Technology magazine, India, an Indian edition of a German publication. It is a comprehensive food and beverage magazine connecting sellers with buyers through international quality contents. The magazine covers the entire spectrum of food industry including policy matters Read More

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