by Food Marketing Technology | Dec 20, 2025 | Ingredients
Every December, as I walk through the bustling lanes of India’s sweet and snack markets—from the heritage mithai shops of Mumbai to the polished counters in five-star hotels—I’m reminded of how deeply sweets are woven into our emotions. Mithai is not just food; it is...
by Food Marketing Technology | Dec 20, 2025 | Ingredients
If you ask flavour developers what makes India such an intriguing market, most of them will say the same thing – it refuses to sit still. Consumers do not swap one preference for another. They add, layer, mix, and reinvent. A generation raised on homemade...
by Food Marketing Technology | Nov 26, 2025 | Ingredients
Dr. Ruchi Verma Assistant Professor Department of Food Processing and Technology Gautam Buddha University, Greater Noida-201312 Overview In the 21st century, food waste has become a global challenge, affecting sustainability, economy, and nutrition security. Nearly...
by Food Marketing Technology | Nov 16, 2025 | Ingredients
Introduction Pomegranate has been cultivated in India, South East Asia and tropical continents for thousands of years. Previously, pomegranate was not cultivated for table fruit, but rather as a beautiful plant with ornamental value, for its red, orange, or creamy...
by Food Marketing Technology | Nov 15, 2025 | Ingredients
Introduction The global health and wellness market has undergone a dynamic shift in recent years, with consumers demanding products that combine indulgence with nutritional value. Among the latest innovations capturing the attention of health-conscious individuals and...
by Food Marketing Technology | Nov 15, 2025 | Ingredients
Attributed to Mr. Rajat Agarwal, CEO, Barista Coffee A quiet revolution is brewing in India, a nation historically loyal to its cup of chai. This isn’t a rebellion against tradition, but a flavourful renaissance, an awakening to the rich tapestry of...
