by Food Marketing Technology | Jan 22, 2025 | Packaging
In today’s hyper-competitive food and beverage market, exceptional products alone aren’t enough. The harsh reality? Consumers make split-second decisions, often choosing – or dismissing – products before they’ve even had a chance to taste them. Your...
by Food Marketing Technology | Jan 22, 2025 | Ingredients
By Anurag Mishra Traceability of any product is nothing but ability to track every aspect of manufacturing and distributing a product. In case of food and beverage, it becomes critical to trace the product from “Grass to Glass” or “farm to fork” . Traceability is...
by Food Marketing Technology | Jan 22, 2025 | Ingredients
Functional spices have always been an integral part of various culinary traditions worldwide. It is only in the present that people are becoming aware of its health benefits. Their richness in bioactive compounds makes them more than just flavour. That’s why they are...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
Since consumers have started becoming aware of various healthy habits and the right food choices, the global food and beverage industry is changing itself too. Various flavour trends are emerging today by keeping in mind cultural influences, health-conscious choices,...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
The food industry is rapidly evolving, and the global focus on saving the planet for future generations has made sustainability a crucial factor in consumer decision-making and brand loyalty. Food brands must adapt their marketing strategies to align with these values...
