by Food Marketing Technology | Jan 22, 2025 | Industry Insight
The food industry is rapidly evolving, and the global focus on saving the planet for future generations has made sustainability a crucial factor in consumer decision-making and brand loyalty. Food brands must adapt their marketing strategies to align with these values...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
There was a time when, in order to succeed in the Indian food market, restaurants and food brands alike had to add a little extra ‘tadka’ to their offerings to suit desi tastebuds. Well, not anymore: a survey titled ‘The Evolving Indian Palate’, conducted by market...
by Food Marketing Technology | Dec 20, 2024 | Industry Insight
AI-powered technologies, innovations that enable decoupling and breakthroughs in the gut microbiome space could provide much needed solutions to the food industry’s problems – if startups are supported. According to estimates compiled by the Food and...
by Food Marketing Technology | Dec 6, 2024 | Industry Insight
Whether to satisfy a sudden craving, as a quick snack or to serve at Sunday afternoon tea – Bahlsen, the Hanover-based biscuit manufacturer, has been providing high-quality baked delights with its wide selection of wafers, biscuits and cakes for more than 130 years....
by Food Marketing Technology | Dec 6, 2024 | Industry Insight
The chocolate industry, known for its rich and delectable creations, faces an era of transformation. The dynamic nature of the cocoa market has introduced new challenges and opportunities, compelling industry professionals to seek innovative solutions. While cocoa...
by Food Marketing Technology | Dec 6, 2024 | Industry Insight
In an insightful conversation with FMT, Mr. Ajith Dharan, Head of Consumer Foods, South Asia at Bühler Group, shares his thoughts on how the company is leveraging its Swiss engineering heritage to serve the dynamic South Asian market. Mr. Dharan discusses...
