by Food Marketing Technology | Jan 29, 2025 | Industry Insight
Many occasions and gatherings have led to the emergence of snacking as a concept. The in-between meals, where gatherings require a spruze up, snacks come into the picture. From those gatherings and a mere way to combust free time, snacking has evolved into a sector...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
Since consumers have started becoming aware of various healthy habits and the right food choices, the global food and beverage industry is changing itself too. Various flavour trends are emerging today by keeping in mind cultural influences, health-conscious choices,...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
The food industry is rapidly evolving, and the global focus on saving the planet for future generations has made sustainability a crucial factor in consumer decision-making and brand loyalty. Food brands must adapt their marketing strategies to align with these values...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
There was a time when, in order to succeed in the Indian food market, restaurants and food brands alike had to add a little extra ‘tadka’ to their offerings to suit desi tastebuds. Well, not anymore: a survey titled ‘The Evolving Indian Palate’, conducted by market...
by Food Marketing Technology | Dec 20, 2024 | Industry Insight
AI-powered technologies, innovations that enable decoupling and breakthroughs in the gut microbiome space could provide much needed solutions to the food industry’s problems – if startups are supported. According to estimates compiled by the Food and...
by Food Marketing Technology | Dec 6, 2024 | Industry Insight
Whether to satisfy a sudden craving, as a quick snack or to serve at Sunday afternoon tea – Bahlsen, the Hanover-based biscuit manufacturer, has been providing high-quality baked delights with its wide selection of wafers, biscuits and cakes for more than 130 years....
