by Food Marketing Technology | Jan 15, 2024 | News & Updates
As of my last knowledge update in January 2022, several e-commerce trends were shaping the future of online retail. Keep in mind that the e-commerce landscape is dynamic, and new trends may have emerged since then. Here are some innovations and E-commerce Trends...
by Food Marketing Technology | Jan 14, 2024 | Market Insight, Market Research
Data privacy is a critical consideration in the digital age, and marketers play a key role in ensuring the responsible handling of personal information. Here’s a guide for marketers on data privacy: 1. Understand Applicable Regulations: Familiarise yourself with...
by Food Marketing Technology | Jan 14, 2024 | News & Updates
The rise of Voice Search Optimization has transformed the way people interact with search engines. Voice-activated virtual assistants like Siri, Google Assistant, Alexa, and others have become increasingly popular, leading to a shift in search behaviour. Voice Search...
by Food Marketing Technology | Jan 13, 2024 | Market Research
What are SEO Best Practices? Search Engine Optimization (SEO) is a crucial aspect of digital marketing that involves optimising a website to improve its visibility in search engine results. Implementing SEO best practices helps enhance a website’s relevance,...
by Food Marketing Technology | Jan 12, 2024 | Industry Insight
By Avanie Srivastava* In the ever-evolving landscape of business, the winds of change are blowing stronger than ever. The dynamics of customer behavior and industry practices are undergoing a profound transformation, reshaping the way businesses operate and interact...
by Food Marketing Technology | Jan 12, 2024 | Industry Insight
By Keerthy Pathur, Marketing Lead, stonefield flavours In the ever-evolving landscape of consumer preferences, the way we enjoy our ice creams is undergoing a delightful transformation. No longer is it just about the taste; it’s about the entire experience –...
by Food Marketing Technology | Jan 12, 2024 | Interview
In conversation with Janusz Wojciechowski, European Union’s Commissioner for Agriculture on his visit to SIAL India with 50+ European Business Delegates in the Food and Beverage sector, he discusses the insights of the European Agriculture’s mission in India’s...
by Food Marketing Technology | Jan 12, 2024 | Processing
Venkatesh Ganapathy (Doctoral Research Scholar, Presidency University, School of Management, Bangalore). In the ever-evolving food manufacturing industry, staying on top of the latest innovations is crucial for success. From automation to fresh food manufacturing,...
by Food Marketing Technology | Jan 12, 2024 | Processing
Ms. Kajal Gupta1 and Dr. A. Sangamithra2* 1PG Scholar & 2*Assistant Professor, Department of Food Science and Technology, Pondicherry University, Puducherry – 605 014 *asokmithra@gmail.com Introduction What would happen if we had the exact copy or twin of us? A...
by Food Marketing Technology | Jan 12, 2024 | Processing
By Muskan* In the contemporary landscape of dietary choices, the meat and poultry industry is undergoing a transformative journey influenced by dynamic health and wellness trends. These trends, rooted in a collective shift towards conscious living, are redefining...
