by Food Marketing Technology | Oct 6, 2026 | News & Updates
Mountain Dew®️, PepsiCo India’s bold and fearless beverage brand, has unveiled a high-octane campaign featuring celebrity brand ambassador Mahesh Babu, spotlighting its popular 400 ml PET pack at just ₹20. This campaign reinforces Mountain Dew’s commitment...
by Food Marketing Technology | Oct 6, 2026 | News & Updates
After a regular season packed with towering home runs and free Mountain Dew® Baja Blast® for fans nationwide, Mountain Dew® Baja Blast® has officially named Junior Caminero the 2026 MLB Baja Blast Champion. Caminero earned the title by leading Major League Baseball...
by Food Marketing Technology | Oct 6, 2026 | News & Updates
Enjoy no calories, no sweeteners, and natural fruit flavours in every bubly Halloween sparkling water beverage: boo-berry lime: Natural strawberry and lime flavours blood orange: Medley of natural orange flavourstropical potion: Natural tangerine, pineapple,...
by Food Marketing Technology | Oct 6, 2026 | News & Updates
Hindustan Coca-Cola Beverages Private Limited (HCCB), one of leading non-alcoholic ready-to-drink beverage companies announced the appointment of Pooja Bedi as General Counsel & Company Secretary. Pooja brings over 25 years of legal and business leadership...
by Food Marketing Technology | Sep 30, 2026 | Packaging
Packaging can reveal its contents in many ways. Shape and color are just as important for communication as are labels or imprints. The issue of whether product information should be affixed to the packaging material or not has more than only aesthetic implications....
