by Food Marketing Technology | Apr 25, 2023 | Food Safety
By Dr Saurabh Arora* Food safety is a major concern for consumers and the food industry alike. It is crucial to ensure that the food we consume is safe and free from harmful contaminants. There are many risks associated with the food we eat, including foodborne...
by Food Marketing Technology | Mar 22, 2023 | Industry Insight
MEISTERWURST TOOK FLIGHT IN BANGALORE IN 2017. HOW WOULD YOU EXPLAIN YOUR JOURNEY OF BRINGING FRESH AND AUTHENTIC FLAVOURS OF GERMANY TO INDIA? After starting with B2B, the business entered the B2C market by opening 5 MeisterWurst locations, mostly in Bangalore. India...
by Food Marketing Technology | Mar 22, 2023 | Interview
We had a fantastic interview with Mr. Arthur Maurer, Founder and CEO – MeisterWurst. Arthur is in the business of providing a variety of ready-to-cook items including cold cuts, sausages, bacon, meat loafs and tenderloins. MeisterWurst is also prepared to try its luck...
by Food Marketing Technology | Mar 22, 2023 | Packaging
Most people enjoy a sweet tooth, but with the trend towards more sustainability, there is also an increase in demand for sweets with more eco-friendly packaging. This puts severe pressure on the confectionery industry to adopt packaging processes and materials which...
by Food Marketing Technology | Mar 22, 2023 | Packaging
By Kanchan Sharma Plastic pollution is a global issue and is affecting habitats and natural processes, and reducing the ecosystems’ ability to adapt to climate change. The United Nation Environment Programme (UNEP) has been stressing the need to assess...
