In a world where healthy food often carries the stigma of blandness, Skrunch has boldly redefined the narrative. Born out of passion and personal experience, Skrunch isn’t just a brand—it’s a movement dedicated to making wholesome eating both delightful and indulgent.
A Spark of Inspiration
The journey of Skrunch began at NIT Nagpur during the 2023 Millet Food Festival. Ayush Jain, founder, immersed in the vibrant flavours and nutritional promise of millets, saw an untapped potential in these ancient grains. Having experienced firsthand the challenges of corporate life at Reliance Industries Limited and the health struggles within his own family, he resolved to create something extraordinary. “I wanted to show that healthy food doesn’t have to be boring,” he recalls. With that vision, Skrunch was launched to bridge the gap between health and taste—crafting millet-based food that delights the palate while nurturing the body.
Overcoming Early Challenges
The early days of Skrunch were marked by rigorous experimentation. We spent months perfecting recipes to balance flavor with nutrition, tackling the prevalent notion that millets were “boring health food.” Beyond recipe development, sourcing the best quality, sustainably grown millets proved to be another formidable challenge. Every step of the journey—from ingredient selection to refining textures—was undertaken with a commitment to excellence.
Yet, one of the most pivotal challenges was packaging. For a premium brand like Skrunch, packaging was more than just a pack—it was the first handshake with the customer. Early on, Ayush, realized that sticker-labeled, generic pouches simply wouldn’t reflect the quality and innovative spirit of his products. The need was for packaging that could preserve the product’s freshness for up to one year while simultaneously communicating a premium brand image.
Enter Nexibles—a packaging partner that would prove instrumental in Skrunch’s success. What initially caught the founder’s attention was Nexibles’ capability to deliver direct printed pouches that were not only visually stunning but also affordable and startup-friendly. Unlike traditional suppliers demanding large minimum order quantities and precise dimensions, Nexibles streamlined the process by providing standardized sizes and sending samples directly to both Skrunch and its manufacturer.
This hands-on approach allowed Skrunch to test and perfect the packaging before making any commitments. The high-quality, premium material used in Nexibles’ pouches not only elevated the brand’s presentation but also ensured durability and product freshness. Additional inputs from professional prepress team accentuated the asethetics of the pouch. “We needed packaging that could keep up with our 13 diverse SKUs without compromising on consistency,” explains the Ayush. Nexibles’ low MOQ and flexible printing capabilities provided the perfect solution, enabling Skrunch to maintain a uniform brand identity across its entire product line—from idli and dosa premixes to khichdi, pancake, and chilla blends.
Transforming Challenges into a Growth Opportunity
With Nexibles’ dedicated support and innovative packaging solutions, Skrunch was able to turn a significant challenge into a competitive advantage. The transformation was palpable: from initial struggles with unappealing, generic packaging to a robust, premium look that resonated with consumers. This upgrade in presentation not only enhanced product appeal on the shelves but also bolstered Skrunch’s reputation as a trustworthy and forward-thinking brand.
The collaboration was more than transactional—it became a strategic partnership. Nexibles wasn’t just a supplier; they were a growth partner. By taking on the intricacies of packaging, Nexibles allowed Skrunch to focus on perfecting its recipes and expanding its product range. As the brand continues to innovate, both parties remain committed to evolving the packaging solutions further, with future plans that include exploring eco-friendly materials and new packaging formats.
A Promising Future
Today, Skrunch stands as a testament to the power of passion, innovation, and collaboration. The brand has successfully carved out a niche in the premium healthy food market, proving that indulgence and wellness can indeed go hand in hand. With the steadfast support of Nexibles, Skrunch is poised for continued growth—ensuring that every product not only meets the highest standards of taste and nutrition but also captivates consumers with its striking presentation.
Nexibles has empowered over 1,100 brands by offering an industry-leading low MOQ, making premium packaging accessible to businesses of all sizes. This innovative approach enables startups and established companies alike to order just the right amount of packaging without the burden of excess inventory or high upfront costs. As a result, brands can quickly scale their operations and maintain a competitive edge in the market. By lowering entry barriers and fostering a more agile supply chain, Nexibles has become a trusted partner in transforming packaging into a strategic asset for growth and success.
To know more, you can reach on Sales@nexibles.com and Nexibles.com
