The global plant-based meat market size is expected to reach USD 35.4 billion by 2027 according to a new study by Polaris Market Research. The report “Plant-based Meat Market Share, Size, Trends, Industry Analysis Report, By Source (Soy, Wheat, Pea, and Others); By Product (Burger Patties, Sausages, Strips & Nuggets, Meatballs, Others); By Application (Retail Outlets, Foodservice, E-commerce), By Regions; Segment Forecast, 2020 –2027” gives a detailed insight into current market dynamics and provides analysis on future market growth.
Plant meats have ingredients sourced from plants such as soy, to mimic the texture of animal meat. Current innovations also claim that it offers the same cooking and eating experience as traditional animal-based meat. Few hamburger outlets have introduced plant-based patties, which exactly matches the texture of the beef offered in the same outlet.
Consumers find potential advantages of plant-based foods, on the other side, and equate such items with better health outcomes and higher nutritional value. A 2016 study by Oxford University found that a ‘healthy’ diet (i.e. one that contains less meat) could prevent 5.1 million deaths worldwide by 2050. Meat-free protein products are no longer restricted to the relatively small group of consumers who identify as vegetarian or vegan. For example, 39 per cent of U.S. citizens are actively using plant originated foods in their diets, and this shift is driven by millennials: 30 per cent eat meat alternatives every day, while 50 per cent eat meat alternatives several times a week.
The global plant-based meat market is driven by growing concern towards animal-based meat owing to the global narrative that COVID-19 originated from wild animals. The growing vegan population in Europe, consumer awareness towards nutritional benefits, and innovations in food technology coupled with funding support from investment firms. Recently, in June 2020, Veganuary, a UK based non-profit organization introduced Veg Capital, funding solutions for plant-based food companies. It will provide a fund of around EUR 50,000 to 2,50,000 to the plant-based food startups.
Moreover, strong government intent also pitched the usage of plant-based meat at the forefront. Governments are now beginning to understand the climatic and environmental effects of diets. The expert panel of the review team recommended the inclusion of key material environmental indicators during the most recent revision of the US dietary guidelines in 2015. Denmark is considering proposals for imposing a red meat tax. In 2016, Sweden’s Green Party tabled a motion in the Swedish parliament calling for a climate tax on food.
Market participants in the plant-based meat market include Impossible Foods, V2food, Beyond Meat, Garden Protein International, Zhenmeat, Morningstar Farms, Novameat, Quorn Foods, Amy’s Kitchen, Omnipork, Maple Leaf Foods, Zikooin, The Vegetarian Butcher, Greenwise, Tofurky, Gold & Green Foods, Surfed, and VBites. are some of the key players operating in the concerned market. They are competing on several factors such as price, product quality, taste, nutritional claims, brand value, advertisement, and promotions.
Polaris Market research has segmented the plant-based meat market report on the basis of source, product, distribution channel, and region
Plant-based Meat Source Outlook (Revenue – USD Million, 2016 – 2027)
Plant-based Meat Product Outlook (Revenue – USD Million, 2016 – 2027)
- Burger Patties
- Strips & Nuggets
Plant-based Meat Distribution Channel Outlook (Revenue – USD Million, 2016 – 2027)
- Retail Outlets
Plant-based Meat Regional Outlook (Revenue – USD Million, 2016 – 2027)
- North America
- Asia Pacific
- South Korea
- Central & South America
- Middle East & Africa
- Saudi Arabia
- South Africa
Polaris Market Research is a global market research and consulting company