PepsiCo and KFC today announced the launch of KFC x Doritos Loaded, a new street food-inspired menu platform rolling out across 27 European markets starting in August.
Bringing together two iconic brands, KFC x Doritos Loaded combines KFC’s freshly prepared 100% chicken breast Crispy Tenders with the bold crunch of Doritos corn tortilla chips, layered with guacamole, pico de gallo, jalapeños and Mexican-inspired sauces.
Designed as a complete meal, the product is assembled fresh to order and served in a specially adapted Doritos bag that opens horizontally to create a convenient serving tray. The format is designed to help maintain temperature and texture whether enjoyed in restaurant, on the go or through delivery.
A new chapter in the PepsiCo-KFC partnership
The launch represents a significant milestone in the strategic Away From Home collaboration between PepsiCo and KFC, bringing together two globally recognized brands to create a distinctive new eating occasion.
Developed with both consumers and restaurant teams in mind, the platform combines bold flavors and quality ingredients with a streamlined preparation process that supports fast service and consistent execution across participating markets.
“With KFC x Doritos Loaded, we’re bringing together two iconic brands to create a bold, flavor-packed street food-inspired experience,” said Luiz Perl, Chief Marketing Officer, KFC Europe. “The combination of our freshly prepared Crispy Tenders, the signature crunch of Doritos and fresh toppings delivers a unique eating experience that takes ‘Finger Lickin’ Good’ to a whole new level.”
“This launch is a great example of how PepsiCo is expanding the role of our brands beyond traditional snacking occasions,” said Pol Codina, SVP & GM, Global Food Ventures, PepsiCo. “Working closely with KFC, we’ve created a new menu platform that combines strong consumer appeal with the operational simplicity needed to scale across 27 European markets”.
Built for today’s dining occasions
KFC x Doritos Loaded was developed to meet growing demand for flavorful, shareable and convenient dining experiences. The platform can be enjoyed as a satisfying individual meal or shared among friends, making it well suited for social occasions and group gatherings.
The launch reflects both brands’ focus on creating memorable experiences that bring together great taste, convenience and innovation.
