Nestlé Professional and Dawn Foods have teamed up to initiate a long-term co-branding cooperation in sweet bakery in the EMENA (Europe, Middle East & North Africa) region.
The two companies will innovate a range of sweet bakery products, beginning with muffins and cookies. Dawn Foods will create unique recipes and a range of high-quality bakery products, using Nestlé’s ingredients.
“We are delighted about this partnership with Dawn Foods, which will allow us to bring to our consumers new innovative experiences with our confectionery brands.
“We selected Dawn Foods as our EMENA partner because of the high quality of their bakery products, their capability to convey our brands’ experiences to the consumers, and their leading position in the sweet bakery industry,” said Vincent de Clippele, head of Nestlé Professional EMENA.
The first product launched by the two companies will be a muffin made with KitKat ingredients, filled with milk chocolate and finished with a KitKat topping.
Talking about the new product, Steven Verweij, President, Europe & AMEAP, Dawn Foods added: “The muffin made with KitKat is the result of Dawn Foods’ market leadership in American pastry and the strengths of Nestlé’s confectionary brands, which gives the unique KitKat product taste experience”.
“Dawn Foods and Nestlé Professional have agreed a long-term commitment to co-design new bakery products that carry the essence of the brand by combining state of the art bakery mixes with the best branded ingredients,” he continued.
The co-branded products will be available for bakery channels, quick service restaurants and other locations across EMENA regions.