Meet the entrepreneurs transforming India’s kitchens — one pinch of hing at a time.
When chefs speak of flavor, balance, and aroma, there’s one ingredient they rarely forget — hing (asafoetida). Behind the scenes of many of India’s most iconic dishes, snacks, and condiments lies the pure, potent, and authentic hing from Laxmi International Foods, founded by the passionate duo Abhishek Tripathi and Mehazabin Menon.
From a modest loan of ₹25 lakhs to a ₹10 crore enterprise, their journey is not just a business success — it’s a masterclass in resilience, authenticity, and innovation.
Flavour That Defines Hospitality
Hotels and restaurants understand that flavor makes the memory. Laxmi International Foods brings unmatched quality to the tables of India’s hospitality sector, offering authentic hing that enhances everything from dal tadkas to gourmet chutneys and global fusion dishes.
With stringent quality control and certifications like FSSAI, HACCP, GMP, and ISO, Laxmi’s hing is a trusted choice for chefs who settle for nothing less than excellence.
“We don’t just sell hing — we provide the backbone of great taste,” says Mehazabin. “For a chef, consistency is everything. That’s why hotels choose us.”
A Reliable Partner for the Culinary Industry
What sets Laxmi apart is not just their product, but their approach to partnership. From bulk supply to custom solutions, they work closely with commercial kitchens, hotel chains, and even other spice brands.
Their credibility is such that industry leaders like ASHOK MASALE, KITCHEN XPRESS, Rajesh Masala, SODEXO, GOOGLE INDIA AND MANY REPUTED NAME have trusted Laxmi International Foods to set up a dedicated hing manufacturing facility — a bold testament to their technical expertise and commitment.
Introducing RASYAA – The Real Hing
Now, the company is gearing up to launch its flagship brand:
RASYAA – The Real Hing. A first-of-its-kind offering in the Indian market, RASYAA brings lab-tested purity, traditional formulation, and exceptional aroma — all packed in a premium retail format.
“This is for chefs, home cooks, and hospitality professionals who value genuine ingredients,” says Abhishek. “No one else in the industry is offering hing like this.”
From Spice Rooms to Boardrooms
Once newcomers to the trade, Abhishek and Mehazabin have proven that the hing industry is no one’s monopoly. Their message is clear: quality, courage, and consistency are all it takes to challenge tradition — and win.
For the hospitality world, Laxmi International Foods is more than a supplier. They are a partner in elevating the guest experience, standardizing kitchen quality, and preserving India’s culinary heritage with every pinch of their signature product.
