Good Warrior Bars are designed for the everyday warrior, people who want great taste and everyday benefits that fit their busy lives. Some days you work out. Some days you work late. Some days you just need a snack that tastes genuinely good. Good Warrior Bars are there for all of it.
“Consumers are looking for more from their snacks today, whether that’s added protein, fiber, select ingredients, or all of the above, and great taste remains non-negotiable,” said Hernán Tantardini, Chief Marketing Officer, PepsiCo Foods U.S. “Good Warrior Bars are a great example of how we’re evolving our portfolio to meet a wider range of consumer needs and occasions while delivering the flavor and quality people expect. With 15 grams of protein, a good source of fiber, and bold flavors, Good Warrior Bars offer a convenient option for busy people who don’t want to compromise on taste or functional benefits.”
