Learn about the top trends, regional outlook, and effective marketing tactics shaping the industry’s future. Stay informed about key ice cream packaging manufacturers’ strategies for growth.
The global ice cream packaging market size is set to reach a valuation of US$ 853.74 million in 2023 and expand at a CAGR of 4.0% from 2023 to 2033. The ice cream packaging market is likely to reach US$ 1263.74 million by the end of 2033. The top 3 countries are projected to hold 30 to 35% of the global market share by the end of 2023.
The cup segment by packaging type is estimated to remain at the forefront during the forecast period. As per FMI, this segment is expected to register a CAGR of 4.5% from 2023 to 2033.
Increasing consumption of ice creams in various regions and the launch of numerous varieties of ice creams are projected to bolster the demand for innovative ice cream packaging. The ice cream packaging industry is anticipated to expand 1.5 times the current market value from 2023 to 2033.
In May 2022, Dairy brand Amul, known for experimenting with Indian ingredients and flavours, came out with an exciting taste of ice cream called Isabcool. The new flavour is to back Gujarat Titans, Gujarat’s Indian Premier League (IPL) team, and its Captain Isabcool.
The ice cream contains cashews, figs, and Isabgol. Isabgol is a common laxative that is used in Indian households. Similar new product launches by ice cream and dairy product giants are likely to push the global ice cream packaging market.
Global Ice Cream Packaging Demand Outlook Compared
The global ice cream packaging market witnessed a CAGR of 3.7% during the historical period from 2018 to 2022. It reached a valuation of US$ 826.90 million in 2022 from US$ 722.18 million in 2018.
The packaging used for frozen desserts serves many purposes, such as protecting the product from external damage during transportation and enabling the development to be stored safely and correctly on the supermarket shelf or in the freezer at home. Also, from a branding and marketing perspective, ice cream packaging choice is extremely important as it helps attract new potential customers.
Consumer needs and preferences are constantly changing. In addition, increasing preference for sustainable packaging is compelling packaging manufacturers to focus mainly on launching innovative ice cream packaging. The global market is likely to surge quickly in the coming decade, with a rising need to attract consumers’ attention and boost the overall productivity of a business.
Looking at the numerous benefits of ice cream packaging, its demand consistently increases from online and offline sales channels. To cater to this rising demand, manufacturers are increasing their production capabilities. Moreover, owing to the abovementioned factors, the global ice cream packaging market is set to expand at a productive 4.0% CAGR during the forecast period.
Surging Sweet Tooth: The Top 2 Trends Fuelling Packaging Demand in the Ice Cream Industry
Surging Demand for Ice Creams with High Nutritional Value
Consumers prefer unique and high-quality ice cream flavours. They are willing to pay more for ice cream ingredients that they consider to be innovative. Hence, ice cream manufacturers are launching various premium brands to cater to the growing ice cream packaging demand worldwide.
Athletes and health-conscious consumers looking for ice creams with more nutritional value have been particularly fond of low-sugar, high-protein varieties. This propels the demand for a wide range of ice creams, positively affecting the global ice cream packaging market during the evaluation period.
Incorporation of QR Codes in Packaging Solutions
Ice cream packaging manufacturers are equipping their products with new technologies. Technology plays an important role in bringing innovative products to consumers, branding, and product development. Further, good packaging ensures the product remains undamaged throughout the supply chain, from the manufacturer to the consumer.
Ice cream manufacturers offer connected packaging solutions, including digital QR codes printed on ice cream packs. These allow customers to find all the relevant information about the product.
Regional Outlook
Thriving Trends: A Comprehensive Look at the United States Ice Cream Packaging Market
As per FMI, the United States ice cream packaging market is projected to create an incremental opportunity of US$ 47.4 million from 2023 to 2033. According to Ice Cream Alliance, ice cream packaging in the United States has significantly rebounded in 2021.
Production of plastic ice cream packaging increased in the country in 2021. Significant growth in the trade of ice cream products in the United States may also create a high demand for innovative packaging in the next decade.
Various start-up ice cream stores are coming up with unique packaging in the United States to meet the stringent government norms revolving around the protection of the environment. For instance, In August 2021, Sacred Serve, a Chicago-based producer of plant-powered cold-crafted gelato, launched a novel paperboard ice cream carton design. It is made from 100% virgin, food-safe paperboard and a water-based, food-safe barrier coating.
Vital Scope for Ice Cream Packaging Companies in New Zealand
FMI states that the New Zealand ice cream packaging market is anticipated to expand at 3.5% CAGR from 2023 to 2033. According to the New Zealand Ice Cream Manufacturers Association (NZICMA), demand for single-serve ice cream is increasing in the country due to rising customer preference for on-the-go snacks. They are also looking for different flavours.
Frequent distribution and transportation of these products are expected to increase the demand for ice cream packaging in New Zealand. For instance, in November 2021, the Amazing New Zealand Food Company, an emerging player in the food manufacturing industry, approached RedSpark for its branding and marketing expertise to introduce a new range of premium foods.
RedSpark developed cleanly designed packaging for the former’s frozen desserts, sorbets, and ice creams. Thus, similar collaborations between dessert companies and packaging giants in New Zealand could spur the ice cream packaging market.
Effective Marketing Tactics for Ice Cream Packaging Manufacturers to Boost the Ice Cream Packaging Market
- Bright colours and eye-catching patterns draw attention to shelves.
- Prominent presentation of mouth-watering product photos to trigger appetites immediately.
- Environment-friendly packaging choices appeal to customers who care about the environment.
- Special flavours and packaging for urgency and uniqueness.
- QR code-enabled interactive packaging for fun consumer experiences.
- Seasonal themes to take advantage of shifting consumer tastes.
- Target customers who care about their health with health-focused messaging.
- Options for personalization to establish a distinctive relationship with customers.
- Social media marketing efforts to increase online activity.
- Collaborations with celebrities and influencers to increase brand visibility.
Competitive Landscape
Key ice cream packaging manufacturers operating in the ice cream packaging market focus on developing innovative and sustainable products and expanding their capabilities. Moreover, some other companies are engaging in acquisitions and upgrading their product portfolios to cater to the growing ice cream packaging demand.
These insights are based on a report Ice Cream Packaging Market by Future Market Insights.
