The newly-launched Instamart, powered by Swiggy, has received tremendous love from consumers for living up to its promise of delivering groceries within 30 to 45 minutes. After its launch in Gurgaon in August, Instamart is now also available in Bengaluru and is rising to the occasion to become the official partner of Royal Challengers Bangalore (RCB) for the much-celebrated cricket league in India.
It addresses the unmet grocery needs of the time-pressed, convenience-seeking urban consumers. This cricketing season it has partnered with RCB to create a dedicated Party Corner on the platform that will be the ultimate destination for all impulsive party snacking and other needs of match viewers.
Viewing of cricket matches with close family and friends is a mini celebration in itself. This is especially true in these times of social distancing. The place has got all cricket fans covered this season with party-starter combos, chip and beverages, ice, hangover remedies, team jerseys, party cups and games and more. Taking the convenience a notch higher, the platform has created over 20 readymade combos like ‘Power Play Combo’, ‘It’s a Sixxxx Combo’ and ‘Front foot and Fries Combo’ by combining various party essentials like soft drinks, chips and desserts.
With this partnership, the delivery platform aims to reaffirm its core purpose of delivering convenience to the users’ doorstep instantly and making the process of online ordering a delightful one.
Srivats TS, VP marketing, Swiggy, said, “We are excited to be a part of the cricketing extravaganza through our special association with RCB. The year so far has been glum and cricket has been a ray of positivity reuniting people in smaller groups and giving them a reason to celebrate. With an assortment of party essentials like snacks, party games and even team jerseys, the Instamart Party Corner will add life to these match viewing parties in just a matter of 30-45 minutes. We wish team RCB the very best for the season and look forward to seeing the team on the field and bringing the trophy home.”
Speaking of the partnership, Anand Kripalu, chairman of Royal Challengers Bangalore, said, “We are delighted to partner with Instamart powered by Swiggy. Together we aim to enable a fulfilling home entertainment experience to our fans and feel connected with the team and the brand.”
The platform will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans’ passion for their team. The winners will stand a chance to have (virtual) meet and greet sessions with star cricketers from RCB and also win autographed RCB cricketing merchandise.