The Coca-Cola Company has announced a series of appointments for the leaders of its new operating units and beverage category teams, following its global restructuring effort.

On 28 August, the company announced a major global restructuring effort focused on three pillars: operations, beverage categories and the services that enable them around the world.

The nine new operating units – which come into effect at the start of next year – and five global category teams will be supported by the newly created platform services organisation.

Following the announcement, Henrique Braun has been named head of the company’s Latin America group and Nikos Koumettis as president of the Europe unit. They join Alfredo Rivera, who has already begun his role as president of the North America group.

Coca-Cola has since named the remaining presidents of the operating units as:

Africa: Bruno Pietracci, current president of the Africa & Middle East business unit
Eurasia and Middle East: Evguenia Stoichkova, current president of the Turkey, Caucasus and Central Asia business unit
Japan and South Korea: Jorge Garduno, current president of the Japan business unit
Greater China: Vamsi Mohan Thati, current president of the South Pacific business unit
ASEAN and South Pacific: Claudia Lorenzo, current president of the ASEAN business unit
India and Southwest Asia: Sanket Ray, current chief operating officer for Mainland China
All operating leaders will report to president and chief operating officer Brian Smith.

Coca-Cola has also named the following presidents for four of its new marketing ‘category leads’:

Coca-Cola: Selman Careaga, current president of the sparkling business unit for Coca-Cola North America
Sparkling Flavors: Jasmin Vinculado, current sparkling general manager for the Mexico business unit
Hydration, Sports, Coffee and Tea: Matrona Filippou, current president of the Southern and East Africa business unit
Nutrition, Juice, Dairy and Plant: Sedef Salingan Sahin, current vice president of operations for the Europe, Middle East & Africa group
The head of Emerging Categories will be announced at a later date. Global category leads will report to chief marketing officer Manolo Arroyo.


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