by Admin | Mar 13, 2024 | News & Updates
Saffola Oats, India’s #1 Oats brand, from the house of Marico Limited today announced the launch of a new campaign for its flavoured Oats range. As a part of the campaign, there are four innovative ad films staging a different scenario of snacking urges amongst...
by Admin | Mar 13, 2024 | News & Updates
DS Group, a multi-business corporation and a leading FMCG Conglomerate, launched a new TVC for Pass Pass Pulse, the nation’s favourite hard-boiled candy. The brand’s foundational message, ‘Pran Jaaye Par Pulse Na Jaaye’, is echoed once again in the...
by Admin | Mar 13, 2024 | News & Updates
FSSAI’s West Region has signed an MoU (Memorandum of Understanding) with the Municipal Corporation of Greater Mumbai to launch India’s first all-women ‘Clean Street Food Hub’. According to the food regulator, through a public-private...
by Food Marketing Technology | Mar 12, 2024 | Ingredients, News & Updates
Imagine this: after an exhausting day, stepping into your kitchen to the aroma of garlic sizzling in olive oil and freshly chopped vegetables on your cutting board is like entering paradise! As you take that first bite of your homemade pasta dish bursting with...
by Food Marketing Technology | Mar 11, 2024 | News & Updates
As we browse the aisles of our local grocery stores, we are often confronted by an abundance of food labels offering promises of health and goodness. But within this sea of packaging lies an arduous task: deciphering ingredient lists. Imagine standing in the cereal...
by Admin | Mar 7, 2024 | News & Updates
The apex food safety standards regulator of the country, Food Safety and Standards Authority of India (FSSAI), under the administration of the Ministry of Health and Family Welfare, Government of India, has verified the cheese used by McDonald’s India as 100% real...