Market Insight Archives - Food Marketing Technology

Bühler strengthens its market position

Processing and packaging fish and seafood efficiently and sustainably

Holi Ke Rang, Gujiya Aur Thandai Ke Sang’ campaign

Coca-Cola India has Reintroduced its cult-favourite Rimzim Jeera with a Bold new Campaign that Celebrates the brand’s Distinctive, Homegrown Identity

CSIR–CFTRI Workshop on “Sensory Strategies for Sodium Reduction in Indian Traditional Foods

Data Privacy in the Digital Age: A Guide for Marketers

by Food Marketing Technology | Jan 14, 2024 | Market Insight, Market Research

Data privacy is a critical consideration in the digital age, and marketers play a key role in ensuring the responsible handling of personal information. Here’s a guide for marketers on data privacy: 1. Understand Applicable Regulations: Familiarise yourself with...

Modern foods are catching up in a traditional-dominated festive food market

by Admin | Jun 24, 2022 | Market Insight

By Tulsi Joshi, Senior Food & Drink Analyst, Mintel Reports India With consumers gearing up to go back to pre-COVID-19 times, the packaged food and drink industry is eyeing a stronger festive season compared to the last two years. As explored in Mintel 2022 Global...

Driving dairy milk’s relevance among younger consumers

by Food Marketing Technology | Apr 29, 2022 | Market Insight

By Tulsi Joshi, Senior Food & Drink Analyst, Mintel Reports India Dairy milk* consumption in India is almost universal. However, Gen Z and younger Millennials (those aged 18-34) don’t see milk as essential for overall healthy living, not as much as older...

Indian consumers look to juice category for refreshment and nutrition

by Food Marketing Technology | Feb 19, 2022 | Market Insight

*Tulsi Joshi, As Indian consumers take a more holistic approach to their well-being, fruit juice’s well-known association with high vitamin content has seen it benefit from increased concerns related to immunity since the COVID-19 outbreak. In fact,nearly half...

Trends that are Changing the Indian Cake Industry’s Market Dynamics

by Food Marketing Technology | Feb 19, 2022 | Market Insight

Dheeraj Talreja A deep dive into the cake industry in India indicates that the segment has been growing rapidly for the last two decades. It is expected to reach $13-14bn by 2025 with CAGR growth of 9%+ during 2020-2025. More urbanisation and an increase in the...