Market Insight Archives - Food Marketing Technology

Global beverage giant Coca-Cola is bullish on India’s growth prospects, with John Murphy

Carlsberg India has strengthened its manufacturing footprint in Karnataka

Bikaji Foods International Limited has issued an urgent recall of specific batches of its popular snack chatpata matar

FICCI says that the current regulatory framework governing the marketing and licensing of agriculture inputs

RIDDHI SIDDHI GLUCO BIOLS LTD. SIGNS ASSET PURCHASE AGREEMENT TO ACQUIRE CARGILL INDIA’S CORN WET MILLING DIVISION IN DAVANGERE, KARNATAKA

Data Privacy in the Digital Age: A Guide for Marketers

by Food Marketing Technology | Jan 14, 2024 | Market Insight, Market Research

Data privacy is a critical consideration in the digital age, and marketers play a key role in ensuring the responsible handling of personal information. Here’s a guide for marketers on data privacy: 1. Understand Applicable Regulations: Familiarise yourself with...

Modern foods are catching up in a traditional-dominated festive food market

by Admin | Jun 24, 2022 | Market Insight

By Tulsi Joshi, Senior Food & Drink Analyst, Mintel Reports India With consumers gearing up to go back to pre-COVID-19 times, the packaged food and drink industry is eyeing a stronger festive season compared to the last two years. As explored in Mintel 2022 Global...

Driving dairy milk’s relevance among younger consumers

by Food Marketing Technology | Apr 29, 2022 | Market Insight

By Tulsi Joshi, Senior Food & Drink Analyst, Mintel Reports India Dairy milk* consumption in India is almost universal. However, Gen Z and younger Millennials (those aged 18-34) don’t see milk as essential for overall healthy living, not as much as older...

Indian consumers look to juice category for refreshment and nutrition

by Food Marketing Technology | Feb 19, 2022 | Market Insight

*Tulsi Joshi, As Indian consumers take a more holistic approach to their well-being, fruit juice’s well-known association with high vitamin content has seen it benefit from increased concerns related to immunity since the COVID-19 outbreak. In fact,nearly half...

Trends that are Changing the Indian Cake Industry’s Market Dynamics

by Food Marketing Technology | Feb 19, 2022 | Market Insight

Dheeraj Talreja A deep dive into the cake industry in India indicates that the segment has been growing rapidly for the last two decades. It is expected to reach $13-14bn by 2025 with CAGR growth of 9%+ during 2020-2025. More urbanisation and an increase in the...