Heineken Acquires Peruvian Beer Brand Tres Cruces

Heineken Acquires Peruvian Beer Brand Tres Cruces

Heineken has entered the Peruvian beer market with the acquisition of local beer brand Tres Cruces for an undisclosed sum. The deal will also include the incorporation of Tres Cruces’ local operating team in Lima – Peru’s capital – into Heineken’s overall operations....