by Food Marketing Technology | Jan 22, 2025 | Industry Insight
Since consumers have started becoming aware of various healthy habits and the right food choices, the global food and beverage industry is changing itself too. Various flavour trends are emerging today by keeping in mind cultural influences, health-conscious choices,...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
The food industry is rapidly evolving, and the global focus on saving the planet for future generations has made sustainability a crucial factor in consumer decision-making and brand loyalty. Food brands must adapt their marketing strategies to align with these values...
by Food Marketing Technology | Jan 22, 2025 | Industry Insight
There was a time when, in order to succeed in the Indian food market, restaurants and food brands alike had to add a little extra ‘tadka’ to their offerings to suit desi tastebuds. Well, not anymore: a survey titled ‘The Evolving Indian Palate’, conducted by market...
by Food Marketing Technology | Jan 22, 2025 | Interview
In conversation with Atul Sonthalia, Director at Prinova, we explore the challenges in the packaging Industry, growth of Indian manufacturing, using a community based approach to continuously grow, and more. Question- Being in the industry for so long, you must be...
by Food Marketing Technology | Jan 22, 2025 | Processing
The food processing industry is witnessing huge changes, mainly due to the continuous framework evolutions. All these are focused on improving food safety, quality, and consumer protection. Industry had to make this shift as consumers are getting more aware about...
