by Food Marketing Technology | Dec 22, 2020 | Market Research
Kriti Soni* Introduction The fast-moving consumer goods in the (FMCG) sector is India’s fourth-largest sector with household and personal care accounting for 50% of FMCG sales. Growing awareness, more comfortable access, and dynamic lifestyles have been the key...
by Food Marketing Technology | Dec 22, 2020 | Interview
Jeet Hirpara, the owner and founder of Home Roots. The Home Roots brand was always founded by home with an urge to have access to food cooked at home. He has spent over 6 years away for home and wanting to have the food cooked at home is something everyone would love...
by Food Marketing Technology | Dec 22, 2020 | Interview
Soulfull works on the idea that millets are healthy and that Ragi contains all the nutrients that is efficient to consume especially at the time of breakfast. Prashant Parameswaram came to Indian in the 2000 after noticing the great potential that the markets are...
by Food Marketing Technology | Dec 22, 2020 | Market Research
Donna Berry* The annual meeting and exposition of the Institute of Food Technologists (IFT) was very different this year, as it was virtual, like all other food-related gatherings since the onset of the COVID-19 pandemic. Appropriately renamed SHIFT20, which is...
by Food Marketing Technology | Dec 22, 2020 | Packaging
*N. Sai Prasanna In recent times, packaging sector is gaining much interest among scientists, food researchers and consumers as well. Food packaging plays a key role in addressing key challenges in sustainable food consumption for minimizing the environmental...
