India’s food and beverage market is in the midst of a dynamic transformation. From clean-label snacking to hyper local ingredients and seasonal launches, today’s consumers want more than just good taste — they want story, identity, and instant gratification. SpectalPack, India’s only short-run digital flexible packaging company powered by HP Indigo 25K, is enabling food brands to respond to these fast-changing demands with unprecedented agility, speed, and sustainability.
Hyper-Personalization & Seasonal Campaigns
Whether it’s a Valentine’s Day protein bar or a Diwali-ready snack mix, personalization and limited editions are redefining how food is marketed. With digital printing, SpectalPack allows brands to create multiple SKUs, change artwork frequently, and produce small batches — without the burden of cylinder costs or long setup times.
“Packaging is no longer static. Brands need to speak to moments, not just markets — and we make that possible,” says Aman Bachhawat.
Clean Label & Sustainable Eating
As Indian consumers increasingly seek out clean, healthy, and eco-conscious options, packaging must reflect those values. Our recyclable, mono-material laminates and solvent-free inks help food brands align with sustainability goals without sacrificing shelf appeal. The process of digital printing by its very nature is sustainable as it does not involve cylinder or plate making which leads to heavy water usage and have a very harmful waste going into the soil.
“With SpectalPack, your packaging tells your sustainability story — clearly and credibly,” adds Priyesh Dalmia.
D2C & Local-to-Global Journeys
Direct-to-consumer (D2C) food startups and regional brands are disrupting the traditional FMCG space. They need packaging that is fast, flexible, and professional. SpectalPack empowers these emerging players with low MOQs, vibrant print quality, and rapid lead times to help them compete with larger players — from local markets to global shelves. Brands are coming up from towns like Jaipur, Indore and many others. They showcase their regional delicacy and try to sell out globally.
A Digital Advantage for Food Innovators
With HP Indigo 25K at the core of our operations, SpectalPack is built to serve the modern food industry — fast-moving, constantly innovating, and deeply consumer-driven. From QR codes for traceability to AR-ready prints for storytelling, our digital platform makes every pack an experience.
“At SpectalPack, we’re not just printing packaging — we’re powering food innovation,” concludes Priyesh Dalmia.
