Starting a new business comes with its own unique set of challenges, especially when you’re venturing into a market as competitive as coffee. For Vidi’s Coffee, a brand born in a cozy kitchen in Belgaum, the journey began with a simple love for coffee and a commitment to quality. Today, Vidi’s has grown into a symbol of premium coffee culture in India’s Tier 2 cities, bringing tradition and dedication to every cup.
Founded by an entrepreneur with a background in IT, Vidi’s Coffee is a testament to the power of passion. Starting a brand from scratch in a field vastly different from one’s own was no easy feat. The founder shares, “Being from an IT background, starting a brand of my own was unimaginable. But the desire to prove myself, along with the unwavering support of my family, helped me embark on this journey into the world of coffee.”
While love for coffee drove Vidi’s forward, packaging turned out to be a major hurdle. In a market filled with visually engaging brands, Vidi’s needed packaging that was not only high-quality and cost-effective but also visually striking to compete effectively. “The biggest setback was finding the right packaging at an affordable cost,” the founder explains. “This was eventually sorted out with the timely help from HP Indigo Team and Embee Flexilabel Pvt Ltd, which made our brand stand out in the market.”
HP Indigo’s digital printing technology offers game-changing advantages to small brands like Vidi’s Coffee, especially those operating in competitive spaces where quality and differentiation are key. By enabling short runs of customized, high-quality packaging, HP Indigo eliminates the traditional minimum order requirements that can be prohibitive for startups. This flexibility is critical for small brands that need cost-effective solutions to compete with larger players.
In collaboration with Embee Flexilabel Pvt Ltd, HP Indigo provided Vidi’s with the tools to bring their vision to life on each package. The result is an appealing and professional package that reflects the brand’s dedication to quality and attention to detail. “With HP Indigo’s support, we could achieve the look and feel we wanted without breaking our budget. Our packaging now resonates with the premium quality of our coffee, which is essential as we expand into new markets,” the founder notes.
This success story of Vidi’s Coffee illustrates the potential of digital printing technology to empower small brands, particularly in India’s growing Tier 2 cities. The flexibility and affordability that HP Indigo brings allow brands to adapt, innovate, and present their product story with authenticity. For Vidi’s, this means each cup of coffee not only delivers a premium taste but also reinforces the brand’s promise of quality through thoughtfully designed packaging.
HP Indigo’s commitment to supporting small businesses is driving change, making it possible for entrepreneurs across various segments to compete, grow, and shine. With the right partners, dreams that start in a small kitchen can turn into brands that stand tall in the market. For Vidi’s Coffee, this partnership has been an essential ingredient to success, bringing their love for coffee closer to more people and making their mark on India’s coffee landscape.
