Yu, a consumer foods brand that launched in the Indian market in Oct 2021 with its instant meal bowls has entered a new product category with the launch of its Instant Hakka Noodles. Hakka Noodles curated by Yu comprises of Steamed Noodles, Chef Curated Sauce, Cut Veggies / Chicken and Chilli Oil. The noodles can be prepared in just 5 minutes and consumers only need a pot for boiling water. The brand has initially launched 2 flavours (a) Schezwan Stir Fry (b) Kung Pao Chicken and will also be launching their third variant next month. Given the innovative product offering, Q-commerce delivery platform Blinkit partnered with Yu Foods for an exclusive Pan India brand drop. The products will be exclusively available on the Blinkit platform up to March 12th 2023 post which they will be available on all other online and offline stores. As part of this exclusive launch, Yu also conducted a joint event – “Yutopia” in association with Blinkit in a premier Gurgaon Club. Yutopia saw the attendance of over 150 guests including media houses, bloggers, and influencers as well as some loyal customers of Yu Foods. Staying true to its brand philosophy, the new SKUs are chef crafted using only natural recognizable ingredients, ZERO Preservatives and no MSG. Yu has sold over 3 million bowls in the past 15 months and is among the fastest growing D2C brands in the country. In the words of Bharat Bhalla, Founder of Yu Foods, “Yu is looking to re-imagine Consumer Foods always keeping Yu – the consumer in mind. All our products are Chef Crafted that enables today’s consumer to not Compromise on Health, Quality, Taste, Time or Convenience. We are happy to introduce Instant Hakka Noodles for the first time in India, that will allow people to enjoy restaurant style stir fry noodles in the comfort of their homes in a matter of minutes.” Fellow Founder Varun Kapur commented, “Our products have proved popular with the young and the old, and with working professionals and housewives. And it’s because Yu Foods prides itself on giving them great taste as well as nutrition, which is why I believe the newly launched Instant Hakka Noodles-perfect for that comfort lunch or dinner – will win as much love from our customers as our meal bowls have done.” Yu makes instant packaged foods using only ingredients that are 100% natural, recognisable, and locally sourced. These nutritious meals contain no artificial ingredients or food substitutes, have zero preservatives, and use no artificial flavour enhancers, all of which separates the brand from its competitors.
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