The brand offers an array of Indian flavoured burgers, and is spread across 60 outlets pan India. The brand is known for serving taste of popular Indian dishes in a variety of burgers. Until now, it already has 29 different burgers getting overwhelming response with the Indian audience. The burger chain has also elaborated its drinks menu adding a new range of milkshakes- Freak Shakes, thus offering health over just aerated drinks.
“We launched this brand with an idea to provide Indian fusion burgers across the cities, specifically tier 2 market. A lot of brands have yet not explored the tier 2 cities, and the concept of burger chain is still not popularised there. Understanding the requirement of our young customers we figured that, the key to introducing the dish is to make it pocket-friendly. Therefore, we have launched the new pocket friendly burger which will strike right with our young customers, and tier 2 market both,” said Mr. Farman Beig- Founder and CEO, Wat-a-Burger.
“We are always innovating in terms of recipe, and ensure that our customers are served exactly what they seek and enjoy. At the same time we understand that maintain the quality is our prime responsibility. The new pocket friendly burger is launched keeping all these factors in mind,” said Mr. Rajat Jaiswal- CO-Founder, Wat-a-Burger.
Wat-A-Burger is the only burger chain manufacturing its own buns, and not sourcing from any external vendor. The brand maintains its in-house quality check team to ensure health, hygiene and quality of the product.