It is a modern travel essential for the ones who never compromise on their cup of tea. It gives you a homelike tea feel even when you are kilometres away from your home and have access to nothing else other than hot water.
The instant tea formula is also called the three-in-one formula because it contains milk solids, tea and sugar. Just pour the premix in a cup, add hot water and your tea is ready. The new variants are based on strong consumer demand and serves as an organic expansion to the category.
Parag Desai, executive director, Wagh Bakri Tea Group, said, “We were overwhelmed with the love that our Flavoured Instant Tea got when they were launched. We are launching Instant Express tea since there are a lot of people who enjoy their tea for its natural flavour. However, the flavour and preference of tea differs from one region to another. So, cracking the right and the universal taste was the biggest challenge that the team faced.”
“We are confident that the Instant Express Tea will match the original Wagh Bakri taste and will be loved by the customers. Saffron has always been everyone’s personal favourite. It’s a true sensory delight. There is niche but a strong demand for this product, and we are excited to see the response.”