Univision launched Tauffa as a pilot project in January this year, which surpassed hopes, yielding over ₹10 million in sales in only three months. Tauffa has been able to satisfy a broad customer range with 15 SKUs, offering reasonable top-quality solutions for daily domestic requirements. The product range has cashews, almonds, raisins, pistachio, walnut, anjeer, munakka, dates, trail mix and seeds mix. The price of this range starts from Rs 99.
Tauffa comes with a3-layer zipper pouch packaging, with proper vacuum and nitrogen flushing to ensure the freshness of the products, which aesthetically gives a premium feel. The brand is available through quick commerce platforms such as Swiggy-instamart, Blinkit and market placed platforms – Amazon and Flipkart. Tauffa is also available in modern trade and general trade markets in Eastern U.P, Delhi/NCR and Guwahati.
Conversely, as a luxury brand distributed mostly through fast commerce sites and high-end retail stores, Nut n Berry will appeal to urban customer base. Initially debuting with 5 SKUs, Nut n Berry seeks to redefine the high-end dry fruit market. The products available under this brand will be available on all quick commerce platforms and priced between Rs 500 to 3000.
On venturing into the B2C market, Chaudhary Dev Pratap Singh, Founder of Univision Foods says, “Having established ourselves in the B2B space, we are now venturing into the B2C market with Tauffa and Nut n Berry. Our goal is to reach consumers across the country with premium-quality products that stand out in the industry.”
