United Breweries Limited (UBL), part of the Heineken Company, has appointed Vivek Gupta as managing director and CEO effective September 25, 2023. Forty-seven years old Gupta is an engineering graduate with a master’s in business management from IIM, Ahmedabad.

Gupta is a unique executive with homegrown India and global commercial and leadership experience. He brings solid and broad experience from commercial and leadership roles in MNCs and new-age start-ups, both in international markets and India, which feeds his deep knowledge of go-to-market channels and understanding of operating complex businesses in traditional and digital environments.

Gupta spent over two decades in leadership and commercial roles at P&G, working across various categories, from everyday consumption to premium categories. His last position with P&G was as managing director of Australia and New Zealand. He joins UBL from India’s fastest-growing unicorn, Udaan.com. As chief business officer, he helped build India’s most significant and disruptive e-B2B business.

Along with the UBL leadership team, Gupta will be responsible for driving sustainable growth for the company. He will lead the premiumisation of UBL’s portfolio, including strengthening the iconicity of Kingfisher.

Jacco van der Linden, regional president APAC of Heineken, and member of the UBL Board, said: “We are thrilled to have Vivek lead UBL at such a critical time. We recognise his resilience in building businesses and brands at a fast pace and in a complex environment. He brings solid global experience deeply rooted in India and has had substantial success in commercial and complex companies in traditional and digital environments.”