The anchor stores have been designed to display the rich chai heritage of the company while embracing local culture. The space has been designed to reflect a warm ambience for tea enthusiasts to rejuvenate and rekindle their love for tea.
Commenting on the launch, Puneet Das, president, Packaged Beverages, India & South Asia, Tata Consumer Products Limited, said, “We have combined this with the warmth and informal ambience that the corner tea-shop offers, bringing it all together in a modern hygienic environment. These newer outlets in Bengaluru are designed to reflect the heritage of Tata Consumer Products while embracing the local cultures. With an aim to optimise the ‘out of home’ tea drinking experience coupled with snacks, the essence of Tata Cha’s offering is rooted in being truly and authentically Indian.”
The extensive menu is crafted to revive some lost Indian recipes to evoke moments of warm nostalgia in the consumer’s minds. It has a host of flavourful hot teas like ‘Extra Kadak’ and ‘Doodh Wali Kadak Chai’ to appeal to popular tastes and exciting teas from different parts of India for tea lovers- Masala, Gulkand, Chatpata Churan black tea. In addition the store offers special origin teas from Assam, Sikkim, Nilgiri and Darjeeling for tea connoisseurs.
Accompanying an array of tea experiences for new age millennials are snack options along with a specially curated monsoon menu with specialties of states like the evergreen Gujratie favourite choice Rassa Dhokla along with Bengal’s Kaala Channa, Maharashtra’s street food Ragda Pattice all available in at the TATA Cha new outlets.