For all cricket- lovers out there, Taco Bell, the Californian quick-service restaurant chain, has launched a nation-wide campaign today, on National Taco Day. With the ‘See A Six, Catch A Taco’ campaign, Taco Bell is fuelling the cricket fever and rewarding fans across the country with a free crunchy taco.

Earlier this year, Taco Bell kicked off a global campaign called “I see a taco”, to get fans to start seeing tacos everywhere. In the latest phase of this campaign, the brand has tied into cricket, where a six hit also resembles the shape of a taco. So, when the Indian cricket team hits a six from October 24 onwards, taco-lovers and cricket fans can get a free taco from Taco Bell.

This unique campaign will kick off on Oct 24, when India plays their first match. Cricket fans just need to WhatsApp TACO to a Taco Bell number and get a free taco on any order. They will be able to avail this offer through a WhatsApp QR Code created just for this campaign. The offer will be applicable on all India matches, semi-finals and the final.

Ankush Tuli, Managing Director, Asia Pacific & Middle East, YUM! Brands said “With ‘See a Six, Catch a Taco, we will be cheering for the Indian team by rewarding cricket fans with tacos when India hits a six. We want everyone to try our famous tacos whilst celebrating India’s cricketing triumphs.”

Shining a spotlight on the new campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell is continuing its commitment of offering new and exciting experiences to fans. Cricket is a religion in India, and we wanted to reward fans this upcoming cricketing season. We strongly believe that integrating the country’s passion points with our tacos is one of the many ways for us to strengthen and deepen our relationships with consumers.”