Sid’s Farm, a premium direct-to-consumer (D2C) dairy brand based in Telangana, Monday announced the launch of its much loved ‘Buttermilk’ in a whole new convenient packaging, as a wholesome and refreshing option for consumers during the upcoming Indian summer season. Packed in 200 ml recyclable food-grade disposable cups, the Buttermilk is attractively priced at Rs 20, making it an affordable and healthy choice for all age groups, the company said in a press release. Starting immediately, the Buttermilk will be available for home delivery every following calendar day from the booking day in Hyderabad through Sid’s Farm’s D2C channel. It will also be available in Bengaluru, where it will be conveniently accessible through designated e-Commerce and aggregator channels apart from select modern trade retail stores. Dr. Kishore Indukuri, founder of Sid’s Farm, shared his thoughts on the new product, saying, “If there’s one thing that sets our Buttermilk apart, it is the unmissable naturalness. Made only with our curd and natural ingredients, it is one of the healthiest options one can choose as a summer cooler. With this convenient and recyclable packaging, we are expecting our young consumers too to drink more of this traditional summer drink through the potentially long summer we are stepping into.” Sid’s Farm has been championing the cause of pure, adulterant-free milk and milk products since its inception in 2016. The brand follows stringent norms and conducts over 6,500 tests every day to ensure the highest quality standards are met. From procurement to delivery, Sid’s Farm employs four levels of testing to ensure that their dairy products are free from preservatives, additives, antibiotics, hormones, or any other adulterants.
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