Few industries are more tightly connected to their products than food and beverage manufacturers. From snacks, candy, and beverages to sauces, seasonings, condiments, and everything in between, most Americans can’t resist the urge to pop open a bag of chips or pour themselves a cold one at the end of the day.
Those who own food and beverage manufacturing companies know that success in the field involves knowing consumers inside and out. What ingredients do they crave? What flavors? Which trends are green-lit, which need to be reworked and why?
Fortunately for manufacturers, today’s digital age offers a bounty of help — so long as you know where to look. Search engine optimization (SEO) for food and beverage manufacturers is more than just slapping some keywords on your website, so it’s essential to consider what goes into the process before you dive head-first.
This guide will help you get started with SEO-optimized content, social media marketing (SMM), search engine marketing (PPC), and more.
Some of the top food and beverage manufacturing companies globally rely on FMT for their SEO needs.
How can FMT help with food and beverage manufacturing SEO?
If you’re looking to get your feet wet with a new company or want to see whether we offer any value, we suggest contacting one of our specialists. You can reach us at +917827892179.
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If you want to get the word out about your company, there has never been a better time than now to do that. Social media platforms such as Facebook and Twitter allow you to get in touch with consumers and understand them better through their posts, likes, shares, and more.
If you’re not comfortable with social media yet, don’t worry. We offer social media marketing services that help you stay up-to-date on the latest trends while building trust among your customers or prospects. While it might take a little time away from what you usually do, we assure you that social media marketing benefits everyone in the long run.
Engaging in social media is a great way to market your food and beverage manufacturing company online because it boosts brand awareness and gives shoppers a peek into what your company is all about through sharing articles relevant to your industry. This type of engagement has been shown to be critical to the success of a business, with 40% of shoppers reporting that they value social proof more than anything else.
Social media isn’t one-size-fits-all, and we can help you find the right platform(s) for your company’s needs. Facebook is almost always an excellent first fit because it helps establish your company as a brand authority.
For more information about FMT’s social media marketing services, click here.
The earlier you start thinking about search engine optimization for your food and beverage manufacturing company, the easier it’ll be to plan out a strategy that works for both your budget and team. Consider what keywords are most likely to bring in customers or prospects in your industry to get started.
In the world of SEO, Google is king. With 79% of online experiences starting with a search, it’s critical to consider tailoring your website and content for key terms that people within and outside of your industry might be using when searching. Depending on where you’re located, you might end up targeting keywords that only a few of your countrymen or -women would use.
For example, a beer manufacturer in Canada might want to target the term “craft beer.” In contrast, a beer manufacturer in Mexico might want to focus more on localizing its content for “Cerveza Artesanal.” To get started with SEO, consider looking at the top 10 or 20 search terms people in your industry might be using and then prioritize them.
For more information about FMT’s SEO services, click here.
Even if you’re starting to think about food and beverage manufacturing SEO, the chances are that your website is already on the web. If this isn’t the case, you’ll first need to build a website. If you already have one, your next step is to make sure that visitors can find it easily online.
The two main ways of doing this are through search engine optimization and search engine marketing, which is both complex topics on their own. So if you don’t know much about them, consider looking into a company that’s able to offer you a one-stop-shop for web services.
FMT is a one-stop-shop offering SEO and PPC (pay per click) services that help clients reach their desired audience. For example, if someone were looking for “craft beer near me,” it wouldn’t make much sense to use broad keywords such as “beer,” “brewery,” or even “craft beer.” Instead, it would make more sense to target keywords that your customers are searching.
If you’d like to try this for yourself, take note of the top 10 or 20 search terms people in your industry might be using and then prioritize them. If you want to dig into this, you can also look at your site’s analytics to determine what keywords are already bringing in organic search traffic.
For more information about FMT’s SEO services, click here.
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