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Create an Emotional Connection to Get Noticed in a Competitive Industry

When it comes to food and beverage marketing, wherein food marketing and technology are together, there is an immense difference between B2C and B2B markets than in almost any other industry. During Marketing, the packaging, processing, or technology of food, food lab testing, or simply food, the emotional connection to food within the B2C purchasing process is highly significant.

The B2B agency that understands how retailers, distributors, manufacturers, food testing labs, and others within the channel need to appeal to the end consumer’s need for an emotional connection has an advantage over those who don’t. Moreover, B2B customers have many brands competing for their attention, so B2B agencies must clearly and effectively present a product’s advantages to the end consumer.

Create an Emotional Connection to Get Noticed in a Competitive Industry

When it comes to food and beverage marketing, wherein food marketing and technology are together, there is an immense difference between B2C and B2B markets than in almost any other industry. During Marketing, the packaging, processing, or technology of food, food lab testing, or simply food, the emotional connection to food within the B2C purchasing process is highly significant.

The B2B agency that understands how retailers, distributors, manufacturers, food testing labs, and others within the channel need to appeal to the end consumer’s need for an emotional connection has an advantage over those who don’t. Moreover, B2B customers have many brands competing for their attention, so B2B agencies must clearly and effectively present a product’s advantages to the end consumer.

According to a study, the average food and drink company in the B2B space spends a whopping 24 percent of its revenue on marketing.

Food and beverage distributors spend about half as much, but that is still considerably more than other industries. Although, as with all businesses, the pandemic created significant challenges, it also intensified the need to continue pushing forward with digital transformation initiatives.

The benefits of its digital transformation include:

  • Increased transparency across its operations
  • Cost savings
  • Improved productivity
  • Higher customer satisfaction
  • Sustainability
  • Innovation
  • Real-time support
  • Customers expect a lot from companies today, deliver what’s demanded – using digital transformation.

Use Digital Sales and Marketing Tactics to Supplement Personal Relationships

The food industry has various categories, including restaurant equipment, food supply & distribution, food processing, food manufacturing, food safety, and many more.

How can a food and beverage marketing agency adapt to such a rapidly changing environment across many categories?

Now, many foods and drink companies are migrating from relationship selling to digital sales and marketing, supplementing personal relationships.

At FMT Magazine, being the industry leader for more than 30 years in the Food Industry, we cater to modern consumers’ practical and emotional needs using cutting-edge, deeply researched marketing strategies and implementations.

At FMT, we don’t believe in digital transformation via marketing but transform your business towards digital selling.

Use Digital Sales and Marketing Tactics to Supplement Personal Relationships

The food industry has various categories, including restaurant equipment, food supply & distribution, food processing, food manufacturing, food safety, and many more.

How can a food and beverage marketing agency adapt to such a rapidly changing environment across many categories?

Now, many foods and drink companies are migrating from relationship selling to digital sales and marketing, supplementing personal relationships.

At FMT Magazine, being the industry leader for more than 30 years in the Food Industry, we cater to modern consumers’ practical and emotional needs using cutting-edge, deeply researched marketing strategies and implementations.

At FMT, we don’t believe in digital transformation via marketing but transform your business towards digital selling.

FMT Magazine helps companies in the food marketing and technology sector outsmart competitors who may even be outspending them. We do that by understanding consumer demands in the B2B and B2C channels that come from our extensive research and experience in this industry.

Our marketing segment offers:

  • Branding
  • Online Marketing Strategy
  • Content Creation and Marketing
  • Website Design and Development
  • Social Media Marketing
  • Creative Design
  • Market Research
  • Innovation
  • Media & Public Relations
  • SEO (Search Engine Optimization)
  • PPC (Google AdWords)
  • App Development
  • Lead Generation
  • Sales Training
  • Conversion Ads
  • Influencer Marketing
  • Reviews and Ratings

We make your food business grow like never before. Showcase your products and services to food and beverage Manufacturers.

Food & Beverage Industry

Food Equipment Manufacturers

Food Testing Centers

Food Lab Equipment

Food Packaging Companies

Food Ingredients Suppliers

Our Core Values

Customer First Always

Our People Our Strength

Quality Policy Non Negotiable

Commitment We Keep Our Words

Excellence We Give Our Best

What People Are Saying

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