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Create an Emotional Connection to Get Noticed in a Competitive Industry
When it comes to food and beverage marketing, wherein food marketing and technology are together, there is an immense difference between B2C and B2B markets than in almost any other industry. During Marketing, the packaging, processing, or technology of food, food lab testing, or simply food, the emotional connection to food within the B2C purchasing process is highly significant.
The B2B agency that understands how retailers, distributors, manufacturers, food testing labs, and others within the channel need to appeal to the end consumer’s need for an emotional connection has an advantage over those who don’t. Moreover, B2B customers have many brands competing for their attention, so B2B agencies must clearly and effectively present a product’s advantages to the end consumer.
Create an Emotional Connection to Get Noticed in a Competitive Industry
When it comes to food and beverage marketing, wherein food marketing and technology are together, there is an immense difference between B2C and B2B markets than in almost any other industry. During Marketing, the packaging, processing, or technology of food, food lab testing, or simply food, the emotional connection to food within the B2C purchasing process is highly significant.
The B2B agency that understands how retailers, distributors, manufacturers, food testing labs, and others within the channel need to appeal to the end consumer’s need for an emotional connection has an advantage over those who don’t. Moreover, B2B customers have many brands competing for their attention, so B2B agencies must clearly and effectively present a product’s advantages to the end consumer.
According to a study, the average food and drink company in the B2B space spends a whopping 24 percent of its revenue on marketing.
Food and beverage distributors spend about half as much, but that is still considerably more than other industries. Although, as with all businesses, the pandemic created significant challenges, it also intensified the need to continue pushing forward with digital transformation initiatives.
The benefits of its digital transformation include:
- Increased transparency across its operations
- Cost savings
- Improved productivity
- Higher customer satisfaction
- Sustainability
- Innovation
- Real-time support
- Customers expect a lot from companies today, deliver what’s demanded – using digital transformation.
Use Digital Sales and Marketing Tactics to Supplement Personal Relationships
The food industry has various categories, including restaurant equipment, food supply & distribution, food processing, food manufacturing, food safety, and many more.
How can a food and beverage marketing agency adapt to such a rapidly changing environment across many categories?
Now, many foods and drink companies are migrating from relationship selling to digital sales and marketing, supplementing personal relationships.
At FMT Magazine, being the industry leader for more than 30 years in the Food Industry, we cater to modern consumers’ practical and emotional needs using cutting-edge, deeply researched marketing strategies and implementations.
At FMT, we don’t believe in digital transformation via marketing but transform your business towards digital selling.
Use Digital Sales and Marketing Tactics to Supplement Personal Relationships
The food industry has various categories, including restaurant equipment, food supply & distribution, food processing, food manufacturing, food safety, and many more.
How can a food and beverage marketing agency adapt to such a rapidly changing environment across many categories?
Now, many foods and drink companies are migrating from relationship selling to digital sales and marketing, supplementing personal relationships.
At FMT Magazine, being the industry leader for more than 30 years in the Food Industry, we cater to modern consumers’ practical and emotional needs using cutting-edge, deeply researched marketing strategies and implementations.
At FMT, we don’t believe in digital transformation via marketing but transform your business towards digital selling.
FMT Magazine helps companies in the food marketing and technology sector outsmart competitors who may even be outspending them. We do that by understanding consumer demands in the B2B and B2C channels that come from our extensive research and experience in this industry.
Our marketing segment offers:
- Branding
- Online Marketing Strategy
- Content Creation and Marketing
- Website Design and Development
- Social Media Marketing
- Creative Design
- Market Research
- Innovation
- Media & Public Relations
- SEO (Search Engine Optimization)
- PPC (Google AdWords)
- App Development
- Lead Generation
- Sales Training
- Conversion Ads
- Influencer Marketing
- Reviews and Ratings
We make your food business grow like never before. Showcase your products and services to food and beverage Manufacturers.
Food & Beverage Industry
Food Equipment Manufacturers
Food Testing Centers
Food Lab Equipment
Food Packaging Companies
Food Ingredients Suppliers
Our Core Values
Customer First Always
Our People Our Strength
Quality Policy Non Negotiable
Commitment We Keep Our Words
Excellence We Give Our Best
What People Are Saying
The team of FMT is the real food marketing experts and did a fantastic job interpreting our website brief. The creative team guided us through the project, and from the start, we knew with absolute certainty that we were in good hands. We’ve had so many compliments about the new website, which is reflected in the sale increase. All in all, a fabulous job.
FMT Magazine helped bring a renewed energy to our business. We’re better equipped to lead our team, manage our clients, organize our business plan and position ourselves for future growth.
Thanks, Team
The service provided by FMT was very satisfying. For every issue and mail, there was a quick response from your side. We have enjoyed our experiences with FMT Magazine and will continue our service with them!
Thank you team, for your support!
Working with FMT Magazine has been a pleasure. Their friendly, attentive, and organized team helped us put our ideas into action while understanding marketing trends and consumer preferences. I look forward to seeing more projects from them hit the shelves!