Madsbjerg is expected to join the company on June 1. She will manage operations of the Foundation, which includes grant making, financial requirements and regulatory compliance for domestic and international philanthropy.
“I’m thrilled to join The Coca-Cola Foundation, which has built a remarkable legacy over a period of nearly 40 years through giving more than $1 billion to meaningful programmes impacting communities worldwide,” Madsbjerg said. “I look forward to working with the Foundation’s partners and grantees in Atlanta and around the world.”
Madsbjerg is a former managing director of The Rockefeller Foundation, where she led efforts to seed-fund the development and launch of new financial instruments and partnerships designed to channel money from capital markets toward sustainable development.
“Saadia brings years of experience in corporate strategy and philanthropy, as well as in launching and leading sustainable, impact investing programmes across public and private sectors to address challenges such as climate change, inequality and humanitarian crises,” said Bea Perez, chief communications, sustainability & strategic partnerships officer at The Coca-Cola Company. “We are thrilled to have someone of her calibre and look forward to Saadia building on the great history of The Coca-Cola Foundation.”
Before joining The Rockefeller Foundation, Madsbjerg was senior vice president for strategic planning at the New York City Economic Development Corp. She led a portfolio of projects focussed on transformative opportunities for creating a more equitable and resilient economy.