Red Bull India launches the new Purple Edition with a refreshing and unique taste of Açai Berry; making it a perfect on-the-go drink to vitalize your body and mind. From riding a bike to skipping rope, dancing with the beats to boarding at a park, fill all your moments with the bold shades of purple and pop open a chilled can for a very berry surprise. The Red Bull Purple Edition is priced at INR 115 for 250 ml and is available nationally across retail outlets like Star Bazaar, 24X7 (Delhi & Punjab), Wellness Stores, Ratnadeep, SPAR and Spencer’s for a limited period. The new edition is already available across ecommerce platforms too – Amazon and Swiggy Instamart Continuing to search for new and innovative ways to entice its consumers, Red Bull India is also hosting engaging on-ground, in-store and on campus activations over 2 months.   Taste: Açai Berry, Wiiings: Red Bull #RedBullPurpleEdition   About Red Bull: Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in over 170 countries and 7.9 billion cans of Red Bull were consumed last year.