This new product has been developed based on the insight that consumers today have become increasingly health conscious. To achieve an active lifestyle, consumers are diversifying their breakfast options by replacing everyday ingredients like Atta, Biscuit & Bread with nutritious alternatives that are tasty, wholesome, and easy-to-prepare.
Moreover, consumers are opting for a ‘mix’ of local and international grains for a familiar yet elevated taste experience. In light of this, multigrain has emerged as a one of the growing segments across meal occasions.
Catering to the growing demand of multigrain options, Quaker Oats Multigrain has #PowerOf5 – oats, wheat, ragi, barley and flax seeds. Quaker Oats Multigrain have high fibre content that aids in gut health. It also has well known ingredients like wheat known as a source of energy; barley – a source of fibre, ragi – a source of calcium and flaxseeds – a source of protein. Together they help consumers feel energetic.
The company said that Quaker Oats Multigrain has the goodness of oats and perfectly blends with the local Indian taste of ragi and wheat. Additionally, it has premium appeal of barley and flax seeds, uplifts the breakfast experience and makes it wholesome.
Sonam Bikram Vij, associate director and category head – Quaker Portfolio, PepsiCo India, said, “As one of the pioneers in the breakfast category, we are committed to inspire consumers with nutritious choices to suit their preferences. Our research has revealed that nutrition-consciousness has increased amongst the consumers in India, and they are constantly looking out for nutritious multigrain options for breakfast. Recognising this consumer preference for a wholesome start to the day, we’re delighted to bring fibre-rich, easy-to-cook and flavourful, Quaker Oats Multigrain. The elevated version of Quaker Oats Multigrain enhances the breakfast experience for adults and young ones by giving them the benefits of five ingredients – Oats, Wheat, Barley, Ragi and Flax Seeds – without having to compromise on taste and enables them to do more of what they love.”
Quaker Oats Multigrain is available in 300g for Rs 89 and 600g for Rs 175 on leading retail and e-commerce platforms across key markets in India.
