PepsiCo’s Mountain Dew has partnered with American professional basketball player Joel Embiid to create the brand’s first ever hot sauce.
The habanero-flavoured sauce was chosen by fans via a Twitter and Facebook poll beating peri-peri, fatalii, and datil with 40% of the votes.
The signature hot sauce was also created in collaboration with Houston-based hot sauce shop iBurn and will feature the distinct citrus flavour of Mountain Dew.
“I’m always looking for that extra kick of spice when I put hot sauce on my food, and no one knows how to bring the heat better than my friends at Mountain Dew,” said NBA superstar and Mountain Dew partner athlete Joel Embiid.
He added: “We sampled so many different flavours, spices and peppers while making the sauce. It was crazy! And the best part was that we got to bring Dew fans along for the ride. I think people will agree that there is no other hot sauce like this.”
500 bottles of the limited-edition citrus and habanero mash-up sauce will be produced.