Ninjacart, India’s leading agri-startup that leverages technology and data to organise the Indian agriculture ecosystem, announced the appointment of Paul Varghese as head of its reseller platform effective October 6, 2022. The appointment comes as a part of the company’s continued focus on strengthening both its Fulfillment and Platform businesses. As Ninjacart’s reseller platform leader, Varghese will contribute to the development of the company’s strategy, GTM, teams, and execution capabilities.

A post-graduate from IIM Calcutta, Varghese brings in an experience of over two decades of expertise in sales, marketing, and building the business domain. He has previously worked for Swiggy, Reckitt, and Procter & Gamble. At Swiggy, he led restaurant partner relationships for the food marketplace business as well as cloud kitchen and brandworks business lines. At Reckitt and P&G he has worked extensively with growing brand penetration and driving channel engagement to expand the business network.

Commenting on the appointment, Kartheeswaran K K, COO & co-founder of Ninjacart, said, “I am absolutely excited to welcome Paul on board. I am confident Ninjacart will thrive under his leadership due to his track record of success and expertise. Paul’s vast experience and leadership will enhance our collective passion as we invest in Ninjacart’s vision of becoming India’s largest agri platform.”