Nestlé Pure Life Introduces Fruity Water for Kids

Nestlé Pure Life has launched a new fruit flavoured water collection for kids with zero sugar, sweeteners or artificial colours. Fruity Water features 100% pure quality water with a touch of natural fruit flavours and electrolytes for taste. The new collection aims to make drinking water a more exciting and flavourful option for kids and comes in three flavours: apple, watermelon and tropical twist. Nestlé intends to target parents through highlighting the importance of water-based beverages for kids as opposed to sugar-sweetened options. Packaged in a Tetra Pak carton with a paper straw, Fruity Water aims to offer a convenient beverage for on-the-go occasions. “As a mother of four, I know that teaching kids to love drinking water can be a challenge, and many children gravitate towards high calorie, sugar-sweetened beverages,” said Yumi Clevenger-Lee, executive vice president and chief marketing officer at Nestlé Waters North America. She added: “Parents not only want their kids to be healthy, but they also want them to be happy, which is why we’re excited to introduce a new flavoured water designed specifically for kids that makes drinking water fun and more enjoyable.”