Catering to the growing demand for premium baked goods in the country, NatureFresh™ Professional, the leading suppliers of bakery shortenings and kinds of margarine in India has launched a premium puff baking fat called Classic Gold. The new offering is a result of extensive research and improved formulation by Cargill’s research and development team, along with cross functional teams – marketing and sales – to ensure a superior formulation and elevated customer experience. The premium fat is best-suited for baked items like premium kharis, cream rolls, puff pastries and helps bakers achieve the optimal sensorial experience including texture, taste, shine and color.

Expanding its product portfolio of best-in-class shortenings and margarine for the bakery segment, the product will be launched with the growing demands of the premium bakery segment top of mind and will be aimed towards catering to those needs. Besides being rich in quality, Classic Gold also ensures a clean mouthfeel and provides the desired golden color to food and baked goods along with a glossy finish, that can deliver a lasting experience to consumers. Classic Gold has been launched pan-India in a 15 kg pack size.

Speaking about the launch, Piyush Patnaik, managing director of Cargill’s oil business in India, said, “NatureFresh Professional is a core brand within Cargill’s consumer food ingredients portfolio, catering to a both B2B customers and end consumers. Deep engagement with customers as well as the baking community in India, has helped us understand their taste preferences better and innovate products that meet their needs. It is not only a one-stop solution for our bakery customers, but it also provides unique formulation and versatile qualities that helps ensure a product with uniform layers and elegant mouth texture which is bound to be appreciated by professionals as well as customers.”

NatureFresh Professional offers a comprehensive range of fats and margarines with varied applications for different bakery products. Along with this, the brand also provides technical expertise to bakers regarding latest baking applications. Understanding the complexity of the industry and the need for product innovation; Nature Fresh Professional undertakes several initiatives to assist bakers by addressing their queries and helping them enhance their skills through workshops and technical sessions.