Owing to the busy lifestyle of the modern Indian workforce, their yearning for easy-to-prepare, authentic, and traditional food has seen steady traction in recent times. Understanding this pulse of the customer coupled with the company’s legacy of providing ‘safe for consumption’ and ‘residue-free’ products, the Group has launched two batter variants – Thoughtful Idly Dosa Batter and Thoughtful Millet Dosa Batter. These batters are prepared traditionally but using RO water and low sodium salt. The ingredients are stone ground, preserving the vital nutrient quality of the grains and giving it the rich characteristic taste.
To give a complete authentic dosa and idly eating experience, the company has also announced the introduction of two classic chutney powders – Thoughtful Coconut Chutney Powder and Thoughtful Red Chilli Chutney Powder. Just add water and enjoy with piping hot idlis or dosas. The chutney powders are prepared using natural ingredients. They contain no added colors or flavour.
Commenting on the launch, Gurmukh Roopra, CEO, Namdhari’s Group said, “We have been observing this space for a while now and have seen a steady rise in demand, especially during the lockdown and thereafter. Currently, we are focusing on Bengaluru, as we believe there is a huge market for wet batter here. Also, making these batters available through our subscription model and early morning delivery schedules will add to the delivery experience of our existing 10, 000 plus app users too. Soon, the company plans to scale operations and make these products available across Hyderabad and Mumbai too.”
A lot of thought has gone into creating a delightful customer experience. Basis feedback from customers, the company has opted for a boat-shaped, leak-proof packing that ensures the wet batter stays fresh and free from contamination for a longer period. The shelf-life of the product is 7 days.
The batter and chutney powders are available across Bengaluru at all Simpli Namdhari’s and Namdhari’s Fresh outlets. Simpli Subscribe customers can also order the batters and chutneys via the app along with 2,000 other products. Order before 10 p.m. the previous night and get assured delivery by 7 a.m. the next morning.