Mother Dairy Expands Range of Traditional Milk-based Sweets

To relieve consumers of the worry of celebrating the upcoming festivities in the ongoing difficult times, Mother Dairy, India’s leading milk and milk products brand, has expanded its range of traditional milk-based sweets in Delhi NCR, offering consumers the option to opt for packaged sweets. The company’s range of traditional milk-based sweets now comprises five products, available in close vicinity. The portfolio comprising of the famed milk cake and orange mawa barfi, has been strengthened with the introduction of frozen rasmalai during the lockdown period. In addition, the company has re-launched hygienically packaged gulab jamun and rasgulla, solely driven by public demand. While the on-going pandemic has created a flurry of doubts in the daily lives of many, the company is paving way to celebrate the revels with utmost safety. Sticking to its promise of serving the consumers with utmost quality and convenience, it has expanded its portfolio of sweets, which is hygienically packed and is available at around 1,500 exclusive company’s touch-points along with key e-commerce channels, bringing the delicacies in close vicinity of residents of Delhi NCR. In addition, the company will make its sweets available in general trade outlets. Talking about the brand’s offerings, Sangram Chaudhary, MD, Mother Dairy, said, “Sweets and celebrations are integral to the Indian society; but with the current situation safety has become the new norm and food safety too has evolved as the prime concern of masses. Buoyed by the insight of growing preference towards packaged sweets over loose mithai and consumer demand, we have strengthened our sweets portfolio with 3 new variants in the lockdown phase to offer safe, quality and hygienically packed products to our consumers. The newly launched range with its success has reinforced our commitment to the category and with this year’s festive season, we plan to further expand the category with 3 new products.”