Mars Wrigley Confectionery has expanded its line of single-serve ice creams with the introduction of Twix Cookies & Creme Ice Cream Bars.
Available in the US this summer, the new product is inspired by the Twix Cookies & Creme Chocolate Candy Bar which re-launched earlier this year.
The bar features vanilla ice cream mixed with chocolate cookie pieces, which is topped with caramel and chocolate cookies and coated in milk chocolate.
We’re thrilled to kick off summer celebrations this year with our Twix Cookies & Creme Ice Cream innovation,” said Jayesh Shah, Mars ice cream marketing director.
Shah added: “This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow Twix fans this summer season
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