Maggi has introduced the latest edition of its unique initiative, ‘Maggi Apna Food Business.’ This edition signifies a new chapter as it prepares to support budding home cooks across the country. It aims to empower aspiring content creators with the skills and knowledge they need to become successful culinary content creators. The winners will also have the opportunity to win Rs 5 lakhs in seed capital to kickstart their own online food channel.

With the portfolio, millions of homemakers and foodpreneurs are delighting people with extraordinary dishes each day. In line with the commitment towards fostering culinary talent and innovation, it is offering individuals the perfect platform to embark on their journey as food content creators. Further to this, every registrant also gets a thoughtfully crafted starter kit. This kit comprises all the essential tools and guidance required to foray into the realm of food content creation.

Rajat Jain, director, foods business, Nestlé India, said, “Over the years Maggi has evolved into a symbol of empowerment, innovation, and a celebration of the culinary arts. ‘Maggi Apna Food Business’ is another testament of our unwavering commitment towards celebrating the chefs and being their ally. We would like to thank our partners: India Food Network and some of the most prominent food influencers in India, Kabita Singh (KabitasKitchen), Madhura Bachal (MadhurasRecipe), Teja Paruchuri (Vismai Foods), and Tanhisikha Mukherjee (Tanhir Paakshala), who have joined hands with us in this endeavour. In our country, numerous individuals who possess remarkable culinary skills, aspire to venture into content creation. However, they require the essential direction, expertise, and resources to initiate their own online food channel. Maggi Apna Food Business is designed to provide them with the initial support they need to turn their dreams into reality.”