Lavazza, the Italian brand that is among the world’s leading coffee roasters, has unveiled partnership with Tata CLiQ Luxury, India’s premier luxury lifestyle platform, to expand its presence and reach in the Indian home segment.

A range of products are available on the platform which includes its most popular retail coffee variants (ground coffee, coffee beans and coffee capsules), coffee machines and coffee-related accessories to provide consumers with all the right tools to brew that barista-style cup of coffee from scratch, at the comfort of their homes.

Commenting on the partnership, Jai Ganesh Ramnath, managing director, Lavazza India, said, “Coffee has helped establish connections for centuries now – at work, at home and with oneself. The idea behind this partnership with Tata CLiQ Luxury is to enable consumers to continue experiencing coffee, and not just consume it. For us at Lavazza, coffee is more than just a beverage; it is a habit that helps you look within yourself while you are brewing that perfect cup of coffee from scratch, where it’s just you and your coffee for those 5 minutes. With this as the premise and to help bring this experience to life, a curated collection of coffee, accessories and machines are available on Tata CLiQ Luxury. We are certain that, with this partnership, we will be part of households that share a strong relationship with coffee as a connector and motivate coffee enthusiasts to experiment with some of our most premium products and accessories.”

In order to bridge the gap between coffee lovers and the absence of readily available freshly brewed coffee, brewed barista-style from scratch, the brand was quick to adapt to the needs of its consumers and directed its efforts towards increasing its online retail presence in India. So far, the company has seen an exponential increase in demand for its products including capsule machines and coffee equipment like French press, imported coffee grinders and moka pots.

Gitanjali Saxena, business head – Global Luxury, Tata CLiQ Luxury, said, “Lavazza is one of the world’s most important coffee roasters, and we are elated to announce their launch on Tata CLiQ Luxury. An extensive range of Lavazza products has been thoughtfully curated on the platform, making it a one-stop shop for coffee aficionados. As India’s premier luxury lifestyle platform, we will continue to deliver an unparalleled online luxury shopping experience for customers across the country.”