In conversation with Manish Kumar, Corporate Manager- Sales & Marketing, Knack Packaging, he delves into the journey of the company’s navigation across various sectors of F&B Industry, their advanced PLWPP Bag Solutions, and plans for the future.
Question- Knack Packaging has built a strong global presence in woven packaging—how has the trajectory of your company been so far in the F&B Industry?
Answer– Knack Packaging Limited has demonstrated a strong and consistent growth trajectory in the F&B industry, evolving from a regional manufacturer into a globally recognized woven packaging partner. With exports to over 65 countries and a high-capacity, technology-driven manufacturing setup, the company has established itself as a reliable supplier for bulk food segments such as grains, pulses, seeds, fertilizers, and pet food.
Our continued focus on innovation—particularly with advanced Printed & Laminated Woven PP Bags (PLWPP) that enhance shelf life, durability, and brand visibility—has enabled us to align closely with evolving market demands. Overall, our journey reflects a strategic blend of scale, global reach, and product innovation, positioning Knack Packaging as a key contributor to the modern food packaging ecosystem.
Question– With increasing demand for food safety and hygiene, how are your packaging solutions aligning with international standards like BRCGS and ensuring product integrity across supply chains?
Answer– BRCGS-certified facilities and strict quality controls ensure compliance with international food safety standards. Knack Packaging Limited operates with BRCGS-certified facilities and stringent quality control systems to ensure full compliance with international food safety standards. Our approach integrates risk-based hygiene protocols, GMP practices, and end-to-end traceability across every stage—from raw material sourcing to final dispatch.
Our PLWPP bags are engineered using high-tenacity PP tapes combined with BOPP-laminated structures, offering controlled moisture vapor transmission rates (MVTR), high tensile strength, and excellent seal integrity. These features are critical for protecting food products against contamination, oxidation, and handling stress.
Additionally, advanced manufacturing processes such as multi-colour rotogravure printing, extrusion lamination, and inline inspection systems ensure consistent quality and performance. Rigorous testing protocols—including migration compliance, load testing, and batch traceability—further safeguard product integrity with security features across global supply chains.
Question- Sustainability is a key concern for F&B brands today—what innovations is Knack Packaging introducing in recyclable or eco-friendly woven packaging materials?
Answer– Sustainability is central to Knack Packaging’s innovation strategy. We focus on 100% recyclable materiala polypropylene (PP) woven solutions that align with circular economy principles.
Our advanced PLWPP bags are designed for durability and multiple reuse cycles, significantly reducing overall packaging waste. By utilizing lightweight yet high-strength tape technology, we minimize material usage without compromising performance.
The incorporation of BOPP laminated structures ensures both recyclability and barrier protection. Additionally, we promote closed-loop recycling systems, enabling used packaging to be reprocessed into reusable raw materials. Our overarching goal is to deliver packaging solutions that combine low environmental impact with high functional performance for global F&B brands
Question– Your solutions cater to segments like rice, flour, and pet food—how do you customize packaging to meet the unique preservation and branding needs of different food categories?
Answer– Knack Packaging offers tailor-made PLWPP Bag solutions by customizing bag size, structural design, and ply configurations to suit diverse product categories such as Grain & Pulses , Animal pet food , Seeds & fertilisers etc.
Our packaging provides strong barriers against moisture, oxygen, and contamination, ensuring optimal product preservation. For branding, we leverage high-definition rotogravure printing with matte and gloss finishes to enhance shelf appeal and brand visibility.
We also offer a variety of bag formats—including Pinch bottom, Paper woven bag, block bottom, and Bottom gusseted, Shopping Bag designs—to support efficient filling, storage, and retail display. Category-specific features such as liners, easy-open options, and reclosable systems further enhance functionality and consumer convenience
Question– With a production capacity of over a million bags per day, how do you balance scale with consistency in quality and customization for diverse F&B clients?
Answer – Knack Packaging effectively balances scale with precision through a fully integrated, high-capacity manufacturing infrastructure capable of producing over one million bags per day.
The implementation of SAP S/4HANA enables real-time production planning, batch traceability, and data-driven quality monitoring. Strict in-line quality checks and standardized operating procedures ensure consistency across all production batches.
At the same time, our flexible manufacturing systems allow for quick changeovers, enabling customization in bag sizes, designs, and formats to meet diverse client requirements. This integration of digital intelligence with manufacturing excellence ensures scalability without compromising quality
Question– What are your plans for the near future? Do you have any projects lined up?
Knack Packaging’s near-term strategy focuses on capacity expansion and technological advancement to meet the growing global demand in the F&B packaging sector.
We are investing in advanced automation, high-speed BOPP rotogravure printing machine, and enhanced digital integration through SAP S/4HANA to improve efficiency, traceability, and product consistency. Sustainability remains a key priority, with ongoing developments in recyclable material structures and reduced carbon footprint solutions.
Geographically, we aim to further strengthen our global presence and deepen partnerships with leading F&B brands across both emerging and developed markets. With a clear roadmap centered on scalable growth, continuous innovation, and sustainability leadership, With a well-established global footprint, Knack Packaging is strategically positioned to further strengthen its leadership through continuous innovation, technological advancement, and sustainable growth.”
