Moksh Chopra, chief marketing officer, KFC India, said, “KFC’s value burgers have been garnering much love amongst consumers since their launch earlier this year. In fact, Anil Kapoor’s epic dialogue from the campaign film has created much buzz on social and online mediums. We felt what better way to celebrate the love for KFC burgers than, by hosting the big burger bash – a virtual party with a difference. We invited our KFC fans to come together and celebrate their shared love for burgers; while digging into some delectable burgers on the side. Having the legendary Anil Kapoor be a part of the Bash meant it wasn’t just the biggest bash of the year, but the most exciting too.”
“I am an ardent foodie and burgers are one of my favourites. And KFC’s Value Burgers are just the kind I like. So obviously I had to be a part of the year’s biggest virtual bash – KFC’s Big Burger Bash! I had such a blast enjoying KFC’s Value Burgers with fellow KFC fans from all across the country. Indeed, it was a ‘jhakaas’ moment. This is the stuff epic parties (and patties) are made of,” said Anil Kapoor.
The campaign that was launched earlier this year has been popular with consumers and netizens alike, with Anil Kapoor’s dialogue – ‘Agar ye bun tikki burger hai to mai Sonam Kapoor hu, moocho ke saath’ been recreated by many enthusiastic fans. In addition to drool-worth burgers, the bash was also marked by participant’s displaying their quirky and witty selves, sharing their take on the now famous dialogue. While one participant said, ‘Agar ye bun tikki burger hai to mai Virat Kohli hu, clean shave ke saath’ another remarked ‘Agar ye bun tikki burger hai – to main basanti hun, vo bhi kam baato ke saath’; leaving Anil Kapoor and the other participants in splits. The range starts at Rs 69 and is available across all restaurants and on the KFC app and website too.